4.0 Events, Workshops, and More
IRL and virtual gatherings curated for the businesswoman 40 & 50+
Own your next power move
Custom programs, events and fireside chats by and for women 40 & 50+

We know you have game. No argument here. But even the most savvy female can use a refresher course to polish up skills, learn new ones and rock your second act.

Calendar of events
Special Event for Women 40 & 50+ Friday, Oct 23 starting at 8am MT

Powered by SecondActWomen, BizLifeCon the nation's first business + lifestyle conference for savvy businesswomen 40 & 50+. Designed as an immersive multi-session experience for entrepreneurs, corporate ladder climbers, side-giggers, and freelancers, the one-day virtual event is jam-packed with opportunities to advance, rally and connect middlescent women,. BizLifeCon blends career and lifestyle-driven workshops, speed networking breakouts, and useful templates with lively entertainment, healthy bites and beverage recipes, 80s video throwbacks, and prizes. BizLifeCon is a conference built on re-scripting aging in America one woman at a time and we look forward to seeing YOU on Oct 23 on screen.

Key Takeaways:

  • Digital Playbook filled with checklists to get moving
  • Big time connections
  • DIY recipes for good health
  • MORE!
Get the Full Agenda
Grab a Ticket
How 4 Companies are Boosting Women 40 & 50+ Businesses
Denver Startup Week Replay with Barbara Brooks and Guadalupe Hirt with SecondActWomen, Heidi Ganah with SheFactor, Diane Flynn with ReBoot Accel and Eddie Prentiss with Creagless

Women 40+ startup 1,220 businesses a day. Women startup 53% of side hustles and of nearly 3/4 are women over 40. People 45-65 switch careers at least two times. Career, entrepreneurship, and life doesn't come to a halt at 45, 51 or even 63. Until recently, centralized resources and support for this demo were practically non-existent. SecondActWomen, Reboot Accel, Creageless, and SheFactor are filling that void and launched communities that double as landing and launching pads for entrepreneurs, corporate types, and social connectors to thrive in middlescence and build bridges between generations.


  • Click here to download the tip sheet for starting your own community.

If you missed our session at Denver Startup Week 2020, don't fret, we've got you covered! Here's a link to the recording. 

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Lunch 'n Learn
Barbara Brooks and Guadalupe Hirt, Co-founders
Are you considering joining the Insiders club, but want to learn a lil' more before you make your decision? Join us and get a behind-the-scenes look at all the resources, tips, convos and perks we have in store to help advance women 40 & 50+. Learn why and how SecondActWomen is rallying women to re-script ageist bias by owning their value at work and in life and how you can take part in this important mission.

Here's what's on the agenda:
  1. SecondActWomen co-founders backstory, purpose and our "why"
  2. Hear about our events and programs targeting you, women 40 and beyond
  3. Learn how you can get involved in the mission to re-script ageism
  4. Learn more about our membership program and big-time perks just for you

Join us and you'll have a chance at win a SecondActWomen care pack that includes an #ageless graphic tee and the book Start With Why by Simon Sinek just for showing up

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The Morning Cup with
Barbara & Guadalupe
Thursdays at 9am MT on SecondActWomen Facebook Live

Welcome to The Morning Cup with co-founders of SecondActWomen, Barbara and Lupe. We’re bringing you the latest BizLife topics, tips and info by and for women 40 & 50+. Join the conversation live at SecondActWomen on Facebook.

BizLifeCon4 Insider Perk!
Friday, Oct 23, 2020 from 8am-4pm | virtual event
Save $25 off any of ticket level making your lowest ticket only $29! Visit your Insider dashboard for the discount code.
New Member Orientation
Last Thursday of the Month at 2PM MT
Just signed up to be an Insider? We're taking you on a deep dive into your membership and hear more about you.
New member agenda:
  1. Learn more about your community and how to get involved.
  2. Hear what's in store for the community - and company.
  3. Get a guided tour of the tools and resources available to you on-demand.
  4. Hear ways to market yourself and your business through SecondAct|Women.
  5. Get deeper dive into your membership perks.
Interested in becoming a SecondActWomen Insider? With over $950 in value, save $40 off your founding membership and perks at get it for only $139 - for the first year! Hurry! Sale ends Sept. 30, 2020. Learn more here.
 Join the Insiders and save $40
A women's club like no other.

Become a part of a very special community, the SecondAct|Women Insiders tribe with exclusive access to career and entrepreneurship workshops, sessions, business templates, members' only events and much more.

Get in where you fit in for only $139 for your first year of membership. Book now through Oct 31 to lock in your deal! 

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"Where is it written that you hit a certain age and your value, diminishes.  It's quite the contrary. You can't teach grit, persistence, and the business insights and savvy that only life can teach, with age." 

Guadalupe Hirt, 47
Co-Founder & CCO SecondActWomen