4.0 Events, Workshops, and More
IRL and virtual gatherings curated for the businesswoman 40 & 50+
Own your next power move
Custom programs, events and fireside chats by and for women 40 & 50+

We know you have game. No argument here. But even the most savvy female can use a refresher course to polish up skills, learn new ones and rock your second act.

Calendar of events
REPLAY | How 4 Companies are Boosting Women 40 & 50+ Businesses
Barbara Brooks and Guadalupe Hirt with SecondActWomen, Heidi Ganah with SheFactor, Diane Flynn with ReBoot Accel and Eddie Prentiss with Creagless

If you missed our session at Denver Startup Week 2020, don't fret, we've got you covered! Here's a link to the recording. 

Women 40+ startup 1,220 businesses a day. Women startup 53% of side hustles and of nearly 3/4 are women over 40. People 45-65 switch careers at least two times. Career, entrepreneurship, and life doesn't come to a halt at 45, 51 or even 63. Until recently, centralized resources and support for this demo were practically non-existent. SecondActWomen, Reboot Accel, Creageless, and SheFactor are filling that void and launched communities that double as landing and launching pads for entrepreneurs, corporate types, and social connectors to thrive in middlescence and build bridges between generations.


  • Click here to download the tip sheet for starting your own community.
Divider Text
Make money through affiliate marketing partnerships
L'Erin Stortz, Leaders in Luxury
Thursday, September 24 | 11am - 12pm MT on Zoom
$10 | Free to Insider Members

You’re ready to boost your income stream or make passive income on the side and have a business or personal brand with strong appeal. It’s time to think affiliate marketing and this training will show you how to leverage the power of your brand with companies seeking affiliate marketers in your industry or focus. Plus, women 40+ have a $15 trillion buying power! If you have access to this demo and more, this session is for you, girl.

You’ll learn techniques and strategies to build your affiliate marketing program, collaborate with companies, and create long-lasting relationships that grow your brand and businesses bottom-line.

Learn how to:

  • Know when you’re ready for affiliate partnerships
  • Create an affiliate marketer launch plan
  • Find and identify the right affiliate companies
  • Get your affiliate partners to promote you – the right way 
  • Stand-out with pitch decks or media kit to get affiliates
  • Collaborate with companies and influencers to skyrocket you both to success
  • Find & track affiliates for your industry using apps
  • Become an affiliate and start weaving it into your personal brand to make passive income

You'll need:

  • Instagram or Facebook up for viewing

About the Presenter | L’Erin has been a driving force in the beauty industry for the past 18 years and recognized as one of the top women business leaders in the industry. She's received numerous awards from Salon of the Year in Salon Today Magazine, was a finalist for Masters of Business Award for North America, and she helped her last company win INC 5000 Magazine's Fastest Privately Growing Privately-owned Companies in the nation. She has helped generate over $26 million dollars of new revenue coaching salons and mentoring them through growth and expansion. Three years ago, she evolved her career to incorporate key online marketing strategies into her business model including affiliate marketing and influencer partnerships to help brands and products scale faster. L'Erin is one heckuva social media, branding, and strategic marketing ninja.

Divider Text
Lunch 'n Learn
Barbara Brooks and Guadalupe Hirt, Co-founders
Are you considering joining the Insiders club, but want to learn a lil' more before you make your decision? Join us and get a behind-the-scenes look at all the resources, tips, convos and perks we have in store to help advance women 40 & 50+. Learn why and how SecondActWomen is rallying women to re-script ageist bias by owning their value at work and in life and how you can take part in this important mission.

Here's what's on the agenda:
  1. SecondActWomen co-founders backstory, purpose and our "why"
  2. Hear about our events and programs targeting you, women 40 and beyond
  3. Learn how you can get involved in the mission to re-script ageism
  4. Learn more about our membership program and big-time perks just for you

Join us and you'll have a chance at win a SecondActWomen care pack that includes an #ageless graphic tee and the book Start With Why by Simon Sinek just for showing up

Divider Text
The Morning Cup with
Barbara & Guadalupe
Thursdays at 9am MT on SecondActWomen Facebook Live

Welcome to The Morning Cup with co-founders of SecondActWomen, Barbara and Lupe. We’re bringing you the latest BizLife topics, tips and info by and for women 40 & 50+. Join the conversation live at SecondActWomen on Facebook.

BizLifeCon4 Insider Perk!
Friday, Oct 23, 2020 from 8am-4pm | virtual event
Save $25 off any of ticket level making your lowest ticket only $29! Visit your Insider dashboard for the discount code.
New Member Orientation
Last Thursday of the Month at 2PM MT
Just signed up to be an Insider? We're taking you on a deep dive into your membership and hear more about you.
New member agenda:
  1. Learn more about your community and how to get involved.
  2. Hear what's in store for the community - and company.
  3. Get a guided tour of the tools and resources available to you on-demand.
  4. Hear ways to market yourself and your business through SecondAct|Women.
  5. Get deeper dive into your membership perks.
Interested in becoming a SecondActWomen Insider? With over $950 in value, save $40 off your founding membership and perks at get it for only $139 - for the first year! Hurry! Sale ends Sept. 30, 2020. Learn more here.
 Join the Insiders and save $40
A women's club like no other.

Become a part of a very special community, the SecondAct|Women Insiders tribe with exclusive access to career and entrepreneurship workshops, sessions, business templates, members' only events and much more.

Get in where you fit in for only $139 for your first year of membership. Book now through Sept. 30 to lock in your deal! 

Get news, tips and hot topics
Sign up for our weekly eNews
Covering all things BizLife for businesswomen 40 & 50+, sign up to get our 'non-spam-like' newsletter in your inbox every Tuesday.

"Where is it written that you hit a certain age and your value, diminishes.  It's quite the contrary. You can't teach grit, persistence, and the business insights and savvy that only life can teach, with age." 

Guadalupe Hirt, 47
Co-Founder & CCO SecondActWomen