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We're a Community Just for Women 40 & 50+
Business owner or corporate career[er]
we're your place, sister.
Barbara Brooks, 54 and Guadalupe Hirt, 48 Co-founders
40 is the New 40. 50 is the New 50. Full stop.
Grow, Lead, Connect

We're your place for business, career, and life events, digital content, and community built by and for fierce businesswomen over 40 and 50. It's your very own club or—as we say—a sisterhood of "middlescent" women reimagining our lives even when corporate, society, and others say we're over. Because nothing could be further from the truth. Can we get an Amen!

Start-up and flourish
Get the job the fits 
Live life on your terms
Growing a new business can be quite the learning curve and we're here to help you fill your biz box with the stuff you need to succeed.
Gendered ageism is prevalent in corporate so get career strategies and tools to help land the job you want or reinvent your career entirely.
Middlescence is filled with ups and downs why not get real stories, advice, tips from women like you to help that inspires you to keep going.
Truly, the Future is Female 40 & 50+
ReThink.

Ivette Flower, 44

ReTool.

Laura Rubin, 49

ReBoot

Chelle Johnson, 54

It's our time.

It's no secret. Society says we're over the hill. We say we're at the top of the hill. Corporate says we're too old for a do-over. We say we're just getting started.

The problem is that we're steadily losing the opportunity to stay in the workplace, level up, pivot careers and receive funding to startup companies. We live in a youth-obsessed culture that sees women 40 & 50+ as past their prime, but nothing could be farther from the truth. We're living life in full color and don’t want to turn back the clock. After all, 40 is the new 40. 50 is the new 50. Heck, we don’t fear aging, but we do reject ageism. #wearevaluable

Our community boasts programs, events and conferences to lift you up in business, career and life!
Join Our Insider Private Club for More
It's a business club curated for women over 40

Tap into a private biz+life space chock-full of entrepreneur, small business, career and life tools, resources, convos and networks to move forward with the support of females like you. Normally, $180 for the year, get in on our deal for only $129 and grab a ton of perks, monthly workshops, special offers and more! Promo code: DEAL129

Our Feature Events
Join us online or live at our workshops and conferences curated for female owners and corporate career women to up-level and connect.
SA|W Insider members receive 30% off all our workshops and conferences. Sign up today for member perks.
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Covering all things women 40 & 50+ every Tuesday - and we won't spam ya'.
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Our message is getting out
We're elevating our collective voice one story at a time.

We're on a mission to set the record straight about women 40 & 50+. The time is now to challenge status quo and reclaim our narrative. We know we're preaching to the choir when we say that life is just getting started and we're done being told otherwise.

Let's get social!
Connect with other women like you
Join our digital tribes! We are connecting women wherever they are in the world and we're serving up a safe space to for deep convos, information, tips and trends for us -- women 40 & 50+.

Meet us inside our Facebook group and on Instragram for SecondAct|Women and join the new, LinkedIn group for Businesswomen 40 & 50+.
"Women supporting women, especially in a generation left to fend for themselves creates a powerful force of unstoppable females."
Barbara Brooks, 54, Founder & CEO of SecondAct|Women

SecondActWomen is a subsidiary of Bloom+Co Presents, a minority- and female-owned company.

 1685 S. Colorado Blvd., Unit S, #504, Denver, CO 80222 | hello@secondactwomen.com

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