Powering the New Era of Women 40, 50, 60+
We’re your pro-age home and social impact platform helping women rewrite work, business, and middlescence, and helping brands understand our fifteen trillion dollar influence.
Walking into Life Agefully
Welcome to a New Kind of Midlife
SecondActWomen is the women’s community, event platform, and big voice reshaping how women see themselves, stay competitive, visible, and connected.
With 23,000+ strong, we call it living agefully, choosing growth, possibility, style, strength, and real talk regardless of our chapter numbers. It is not pretending to be younger. It’s walking into life at 40+ with the confidence we’ve been brewing for years and showing up fully as who we are right now.
“We’re not past our prime. We’re in it.” - Barbara Brooks, founder of SecondActWomen
SecondActWomen
The Home of Living Agefully
This is where community lives. Our signature Biz+LifeCon and She’s Got Drive summits, Insider member socials, and curated gatherings give women real spaces to connect, learn and lead. Everything begins here. The movement, the momentum, the magic of living agefully at every stage.
Pro-Age Community
SecondActWomen is more than an age-positive community; it’s home to keynote speaker and founder Barbara Brooks and our show, The House of Middlescence, coming back this summer, both celebrating life in the second half.
The Mic That Moves Mindsets. That’s Barbara.
She’s the big voice that reframes aging in rooms that matter - and well, all of them do. Barbara brings honest talk, humor, and data-rich insights to stages and studios across the country. Every keynote and interview is fueled by the Living Agefully movement and grounded in the mission of SecondActWomen.
BizLifeCon #10
Women’s Experience is back May 2027
We’re 24,000+ strong
Partner With Us
Women over 40 are one of the most powerful economic forces in the country, yet they remain the most overlooked.
One in three people today is over 50, and by 2030, one in five people will be 65+. A Silver Tsunami is coming, and now is the time to get on board. We control a $15 trillions in buying authority, from household decisions to health, finance, travel, beauty, auto, and lifestyle purchases. And we do it while shaping culture, leading companies, and driving entire communities.
Join these amazing brands and others as partners
We have a club
Join the Aging-Positive Movement
Where living agefully begins and membership helps fuel the work
Become an Insider Club member and connect with real women 40, 50, 60+ through community, conversation, and Insider-only events and SecondActWomen event and merch savings — all curated for the way we live and work now.
Media Highlights
The Superpower of Women 40+
We are Not the Future. We are Today.
There are more than 70 million women over 40 in the U.S. building companies, leading teams, shaping culture, and holding trillions in spending power. We’re redefining what influence looks like and proving that experience is the ultimate advantage, especially on stages across America. Barbara Brooks, founder of SecondActWomen, is amplifying the voices of women over 40 to eradicate the age bias running rampant across workplaces, life, and today’s culture.
Events and Experiences for Women
Upcoming Highlights:
SocialWork PopUp CoWorking coming June 17
Drinks & Clinks Female Founder Social coming June 25
Get Seen. Get Booked. Get Paid. Media & Publicity workshop for women happening June 26
CareerCon Job Hunt Summit for Professionals Over 40 [Summer Edition] coming July 25
She’s Got Drive Women’s Money + Life Summit Sunday, October 25
The Living Room of Midlife
The House of Middlescence
Podcast x YouTube Show Coming Back in Summer 2026
The House of Middlescence is where experience meets influence. Hosted by Barbara Brooks, age diversity keynote speaker and founder of SecondActWomen, this show explores how lived experience drives performance, income, leadership, and cultural relevance in today’s multi-generational world.
Each episode unpacks the economic advantage of experience, how generations can work better together, and how women 40-plus build authority, visibility, and power in business and life. From workplace culture and career strategy to headlines that shape how we see aging, nothing is off limits.
Catch the latest podcast and YouTube episodes, stories, and interviews anytime, anywhere you get your pods.
What Our Women are Saying
Ivette Gonzales Flower, 40+
Vice President Sales
“When I started my business, I had passion but no roadmap. Bloom Coaching changed everything. Barbara’s training and the Second Act community gave me the tools, confidence, and support to grow from an idea into a thriving entrepreneurial speaking and leadership training career. I now work with corporations to increase revenue by 30% and create workplaces where people feel engaged, valued, and inspired to excel. I’m forever grateful and I can’t recommend becoming an Insider enough! Believe in yourself and join our community.’
Kimberly Cunningham, 50+
The Cunningham Clinic
“Barbara Brooks is a true champion of women of all ages—creating meaningful connections through SecondActWomen, transformative opportunities, and a community that changes lives. Her leadership has amplified my work, my business, and my impact.”
Michelle Fox, 50+
Denver Metro Chamber Foundation
“SecondAct Women Insiders has been a steady source of connection and fuel for my goals. I came in looking for a network and discovered a true circle of women who share opportunities, make thoughtful introductions, and aren’t afraid to talk about the real stuff that comes with this time in our lives.”
Stay inspired. Your age is an advantage and we have helpful tips, stories and news and so much more inside our monthly Aging Out Loud e-news.
