Inspiring Dynamic Women 40 & 50+ to Succeed in Small Business & Careers

Barbara Brooks, 56, Founder

What is SecondActWomen

We're a small business and career membership club for middlescent women

Ever met a club specifically for you – women over 40? That’s us. SecondActWomen is a small business owner and career membership community in our 40s and 50s, leveling up through exceptional events and curated experiences to meet you where you are today in your second half. We know ageism can affect your day-to-day lives, so we’re giving you the tools lead by and for women over 40 who’ve been there done that to help you go bigger and badder in middlescence forgoing the negative, ageist speak. Afterall, you’re not over the hill. You’re at the top, making money moves and living your lives in full color.

How help women over 40 & 50

Our insider membership club helps you get there faster

Grab a VIP seat at Biz+LifeCon, small business workshops and socials led by women over 40 sharing tips, tricks and advice to grow your business and brand as a member of SecondActWomen.

Learn to get the job you want at CareerCon and our expert-led, made-for-women workshops and special events to get tips, tricks and new ways to land the job you want, remain relevant in the workplace, switch careers all together.

Connect, collaborate, and share your big ideas and life ‘stuff’ inside our private Insider-only socials, events, middlescent cohort (coming soon) and exclusive Facebook group page for members.

Join our exclusive club

Unstoppable at 40 & 50+ and we're here to support

Re-opening to new Insider members, soon, enjoy your new community of dynamic women like you over 40. Network, connect and get high-level education on business ownership, holding on to your career in your 40s, 50s, and beyond, and life in middlescence fireside chats and real conversations. Menopause and mental health included!

Check out the perks and see you on the inside.

Why we built our second act community

Get inspired to own your age when you see our 2-min video.

Rethink. Reinvent. Reboot.

It's your time at 40 and 50+ to own you, your business and career so join these ladies and go bigger
Verona Matthews, Michlle Vos and Jess Bonasso.

Women 40+ are the future

Advocating, showcasing and helping women bloom in middlescence

Hey girl. Hey. I’m Barbara, and in chapter 5-6. I’m a public speaker, visibility coach, pro-age advocate, and the founder of SecondActWomen. I started the company because I COULDN’T GET HIRED at 51 in 2018. Instead of job offers, I got Dear Jan letters telling me I’m too experienced, not a culture fit, they went in another direction, or I got ghosted altogether. You’re probably picking up what we’re putting down. It was ageism in most instances. So, I decided to do something about it by creating SecondActWomen to provide a space for us. A community for us to bloom (again), collaborate, support, and educate. It’s all to give you the boost you may need to start or grow your business, switch careers successfully, or uplevel where you are today when everyone else says you can’t or shouldn’t. I’m all about going against the grain of ageist bias and being told I shouldn’t do something because I’m “of a certain age.” We’re all unstoppable at this age and aren’t ready to curl up and go away. #womendontexpire.


Barbara Brooks, 56 and the founder of SecondActWomen

Together, our community is gaining the recognition we deserve as women in our 40s, 50s and beyond

Facebook welcomed SecondActWomen into the Meta family

Out of 14,000 Facebook communities, SA|W made the top 31 to take part in their community accelerator program. Together with our business coaches at Facebook worked to build a stronger second-act community on Facebook and off. And thanks to the grant received, we were afforded the opportunity to hire contractors within our very own second act community

Next Avenue by PBS recognized SecondActWomen as 2021 Influencers in Aging

Since 2015, Next Avenue, an online media platform that’s part of the PBS, has recognized influencers advocating for age positivity. In 2021, the co-founders of SA|W, Barbara Brooks and Guadalupe Hirt joined this distinguished list of honorees.

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Hear more about our mission

Last March, we kicked off Women’s History Month on the Kathie J. Show and shared our vision for you – women 40+.

Give it a quick watch to learn a wee bit more about Barbara and Lupe.

“Women supporting women, especially in a generation left to fend for themselves, creates a powerful force of unstoppable females. I’m one of them.”
Barbara Brooks, 56, Founder & CEO of SecondActWomen