Created by Barbara Brooks, 54 years young, and Guadalupe Hirt, 47, SecondActWomen is a membership community rallying businesswomen in second act to proudly own their "chapter" number and receive the gifts, learnings, opportunities and new friendships this life stage brings.
Elycia Cook, 53
Mia Voss, 55
Andrea Palten, 46
It's no secret. Society says we're over the hill. We say we're at the top of the hill. Corporate says we're too old for a do-over. We say we're just getting started.
The problem is that we're steadily losing the opportunity to stay in the workplace, level up, pivot careers and receive funding to startup companies. We live in a youth-obsessed culture that sees women 40 & 50+ as past their prime, but nothing could be farther from the truth. We're living life in full color and don’t want to turn back the clock. After all, 40 is the new 40. 50 is the new 50. Heck, we don’t fear aging, but we do reject ageism. #wearevaluableOur community boasts programs, events and conferences to lift you up in business, career and life!
Tap into a private biz+life space chock-full of entrepreneur, career + life tools, resources, convos and networks to ReThink, ReTool and ReBoot your life with a hefty splash of social fun to boot.
Laura Geller, makeup artist and founder of her eponymous cosmetics brand, tells Allure how she and her team came to the decision to change the narrative on what's aspirational in beauty-brand imagery by featuring mature models.
What made me go into this business — what fascinated me — was seeing the transformation in women where I grew up. I would think, "Wow, that's so transforming. I have to learn how to do that for myself." I didn’t know it would be a career, but I was so incredibly interested, and I think that it's one of the things that set me apart. It doesn't matter what your socioeconomic situation is, it doesn't matter where you live, it doesn't matter what your size is — when you can put on a little makeup or take care of your skin, it's transformative, and it makes you feel good. And if we feel good on the inside, typically we look better on the outside.
Catch the entire article here and visit our SecondActWomen YouTube channel for Laura's tips for accentuating your assets in her workshop for our women in March. Subscribe to the network too!
We're on a mission to set the record straight about women 40 & 50+. The time is now to challenge status quo and reclaim our narrative. We know we're preaching to the choir when we say that life is just getting started and we're done being told otherwise.
SecondActWomen is a subsidiary of Bloom+Co Presents, a minority- and female-owned company.
1685 S. Colorado Blvd., Unit S, #504, Denver, CO 80222 | hello@secondactwomen.com