BizLife community of women 40 & 50+
Elevating and Connecting Businesswomen 40 & 50+
We're ReDefining what we do and who we are today

It's no secret. Society says we're 'over the hill'. We say we're at the top. Corporate says we're too old for a do over. We say it's time to start again. Ageism is real and we're a membership community spurring the businesses, careers and big ideas of businesswomen 40 & 50+.

Created by Barbara Brooks newly 54 years young and Guadalupe Hirt, 47, SecondActWomen are rallying businesswomen 40 & 50+ to own their 'number' and pivot, or as we like to say, swivel into middlesence with vigor. Delivering education and development to advance entrepreneurs and corporate woman, relevant content and custom events by and for women like you -- this women's club is specifically for you.

Grow. Lead. And connect more.
Courses, workshops and tools to spur action
Education & Development
Digital Content
Signature Events
Signature business, career and life-development coursework, workshops, expert-led panels and round table discussions to level up in the 'second half'.
Relevant stories, blogs, done-for-you downloads, on-demand vidoes and a lively online community to keep you in the know and making big moves. 
Conferences, employment events, social sips, fireside chats and conversations to virtually and IRL connect with a pretty terrific squad of women like you.

Elycia Cook, 53


Mia Voss, 55


Andrea Palten, 46

A private business club for us, women 40 & 50+

Get more from your community of 40 and beyond women by joining the SecondActWomen Insiders club for workshop deeper dives, on-demand expert-led videos, business listing, curated content and resources, downloadables, private events, and so much more.

Big reason we're focused on us...
Ageism is prevalent we're not seen. Full stop.
We're steadily losing the opportunity to stay in the workplace, level up, pivot careers and receive funding to startup companies. We live in a youth-obsessed culture that sees women 40 & 50+ as past their prime, but nothing could be farther from the truth. We're living life in full color and don’t want to turn back the clock. After all, 53 is the new 53. 46 is the new 46. Heck, we don’t fear aging, but we do reject ageism. #wearevaluable

SecondActWomen and our community of women are rescripting ageist bias. We're fierce, bold, tech-savvy and living life in full color in our middlescence.
Join us October 23rd
Get the full agenda
Crush your goals in middlescence

Online and offline, we're covering a variety of subjects catered for 40& 50+ businesswomen. Starting and growing a company, landing a job over 40, digital marketing tactics and tools, owning your wealth, care-giving, influencer marketing today, productivity, mental wellness and health - PHEW, just to name a few.

Insider, Michelle Fox, 47

The Morning Cup with Barbara & Guadalupe

Thursdays 9am-10am inside
SecondActWomen's Facebook group page here.

Grab a cup of Joe or English tea and join SecondActWomen founders, Barbara Brooks and Guadalupe Hirt for real talk for women 40 & 50+. The Morning Cup offers up an entertaining source for business and lifestyle topics, trends, and info relevant to modern women living in middlescence!

Feature interviews with insightful guests and industry experts, engaging convos with our viewers and takeaways to own your second act.
Our message is getting out
We're elevating our collective voice one story at a time.

We're on a mission to set the record straight about women 40 & 50+. The time is now to challenge status quo and reclaim our narrative. We know we're preaching to the choir when we say that life is just getting started and we're done being told otherwise.

Let's get social
Join our digital tribes! We are connecting women wherever they are in the world and we're serving up a safe space to for deep convos, information, tips and trends for us -- women 40 & 50+.

Meet us inside our Facebook group and on Instragram for SecondAct|Women and join the new, LinkedIn group for Businesswomen 40 & 50+.
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Covering all things BizLife for businesswomen 40 & 50+, sign up to get our 'non-spam-like' newsletter in your inbox every Tuesday.
"Women supporting women, especially in a generation left to fend for themselves creates a powerful force of unstoppable females."
Barbara Brooks, 54, Founder & CEO of SecondAct|Women

SecondAct|Women is a subsidiary of Bloom+Co Presents, a minority- and female-owned company based at WorkAbility Co-working space (also femaled-owned). 1576 Sherman Street, Denver, Colorado 80203