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Your biz+Life club by and for women 40+

You’re in your 40s, 50s, and beyond. And so are we.

We’ve been there, done that, and are here to help you get a leg up. We help spur your big ideas, small businesses, and second-act careers, providing you with development workshops, conferences, and boot camps. Along with our dynamic community of women like you, we are here to help you foster business growth, land the job you deserve, and maneuver through middlescence to advocate for yourself.

Sadly, gendered ageism is the new sexism. We’re here to remind the world of #womendontexpire, but we’re unstoppable.

How we help you virtually and in-person

We teach business and career growth best practices to gain traction. Grab a live or virtual seat at our peer-to-peer development conventions, boot camps, and deep dive workshops.

Imposter Syndrom. Menopause. Caregiving. Living life in full color at 40+. We connect, conversate, and collaborate as midlife-questing women inside our private Insider membership community

Join our Insider private club

Insider members have free access to our tailor-made small business and career marketing and development done-for-you templates and worksheets to go further faster inside your business and career. Join us as an Insider member today.

How we help inside corporate companies

We’re committed to working with your DEI and ERGs to help advance their seasoned employees and better their intergenerational team dynamics. Led by Barbara Brooks, SecondActWomen’s founder, visibility coach, and presenter, we deliver high-energy career and personal development workshops. Our popular event, Professional Branding: 7 Steps to Boost Your Influence at Work, helps to raise employee confidence, inclusion, belonging, and company productivity. Want more information or to learn about the other facilitated workshops and speaking topics? Contact SecondActWomen at hello@secondactwomen.com.

Check it out! We're making news.

An exclusive club just for you

Jump in and become an Insider. You’ll connect with some of the most amazing women like you who’ve been there. Done that and looking for more – or not. You can’t put baby in a corner.

Either way, it’s a different kind of women’s club. We talk about leaving corporate – or staying and going up the ladder or across, starting businesses from scratch and making it work, and having honest conversations about menopause, depression, and imposter syndrome. Life at 40+ gets messy, but it does get better every year like a fine wine as they say. We’re here to lean on each other in business, career, and everywhere in between, girlfriend.

You are unstoppable.

Two-minutes on why we created our community

You're bound to walk away insipired

Our members are bold, strong and real like you

Meet Insiders, Verona, Michelle and Jess.

Verona Matthews, Michelle Vos, Jess Bonasso (left to right), and our entire community of Insider members are rethinking, reinventing, and rebooting in their second act. And we welcome you to join us on our journey.

"You're a force and the future I might add."

My mission. It's simple. Pro-age advocacy. Pro-age community support. Pro-age inspiration.

I’m Barbara, and proudly exclaim I’m in chapter 56 of life. 

I started SecondActWomen mostly because I COULDN’T GET HIRED at 51 in 2018. Instead of job offers, I got Dear Jan letters – if I received anything at all, frankly. Most emails said I was either “too experienced, not experienced enough, or we went in another direction. Either way, you’re probably picking up what I’m putting down. AGEISM. So, I decided to do something about it by creating a company to provide a space for us. A community for us to blossom (again), collaborate, support, and educate.

By the way, our brand values are to be confident, daring, bold, you, and simply put, just BE. You are welcome here.


Barbara Brooks, 56 | Visibility and belonging speaker, facilitator, thought starter, and SecondActWomen founder

Women 40, 50 and 60+ advocacy and recognition

Facebook welcomed SecondActWomen into the Meta family

in 2020, 14,000 Facebook communities applied. Only 31 made the cut for Facebook’s Community Accelerator Program. Together we worked to build a stronger second act Facebook community and thanks to the grant received, hired from within our very own second act tribe.

Next Avenue by PBS recognized SecondActWomen as 2021 Influencers in Aging

Since 2015, Next Avenue, an online media platform part of PBS, has recognized influencers advocating for age positivity. In 2021, Barbara Brooks joined this distinguished list of honorees.

FREE Small Business Media Kit Checklist

Sign up for our weekly biz+life e-Newsletter and grab our media kit checklist.

Afterall, you are a brand whether you own a business, free lance or have a stellar career. You need to have your story and marketing materials ready to go at any time, sister. 

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Our mission

Last March, we kicked off Women’s History Month on the Kathie J. Show and shared our vision for you – women 40+. Give it a quick watch to learn a wee bit more about Barbara and now former co-founder turned Insider member Guadalupe Hirt.

Like many of our women, Lupe had burnout and is now on a journey to find her very own second act. A new empty nester, she’s spending her time discovering herself as a member of the company she helped create. You can find her blogging on her journey on LinkedIn.
“Women supporting women, especially in a generation left to fend for themselves, creates a powerful force of unstoppable females. That’s why I belong to the SecondActWomen community.”
Sarah Blake, 40+, Sarah Blake Consulting

Get a Free Media Kit Checklist

You've launched your business at 40+ and want to get exposure. Get your marketing materials ready to go at any time using our check list as a short cut.

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