BizLife community of badass women 40 & 50+
Guadalupe Hirt (46) and Barbara Brooks, 53, Co-founders
We're ReDefining Women 40 & 50+ 

It's no secret. Society says we're 'over the hill'. We say we're at the top. Corporate says we're too old for a do over. We say it's time to start again. Ageism is real and we're providing women 40 and beyond virtual, on-demand and in-person skillbuilding, career development, startup resources, and a squad of dynamic, kick-ass like-minded women.

We're rallying women 40 & 50+ to ReThink, ReTool and ReBoot. It's our time to live boldly and fully step into the prime of our lives - aka our #middlescence and design our own futures.

This is who we are today

Rebecca 43


Mia Voss, 55


Andrea Palten, 46

ReThink, ReTool, ReBoot and connect.
Mirco-learning and deep dives, we've got you covered.
Skill-building and career development, we're helping you land your next job or pivot careers by providing resources, workshops and round tables discussions.
Entrepreneurship growth hacking, resources and tools, our industry experts and advisers are leading workshops, sessions and masterminds to get you moving.
Social sips, fireside chats and virtual conversation, our squad of women 40 and 50+ are here to connect with others just like them.
Get VIP Access. Join the Insiders

Discover, grow, teach, connect and kick ass. The Insiders is the place to get the tools, resources and connections to elevate your BizLife. Get member-only access to events and programs, resources and presenter opportunities. It's all here in one community tailored just for us, women 40 & 50+.

Why women 40 & 50+
We know our value.
We're steadily losing the opportunity to stay in the workplace, level up, pivot careers and receive funding to startup companies. We live in a youth-obsessed culture that sees women 40 & 50+ as past their prime, but nothing could be farther from the truth. We're living life in full color and don’t want to turn back the clock. After all, 53 is the new 53. 46 is the new 46. Hell, we don’t fear aging, but we do reject ageism. #knowyourvalue

The Morning Cup with Barbara & Lupe

Thursdays 9am-10am inside
SecondActWomen's Facebook group page here.

Grab a cup of Joe or English tea and join SecondAct|Women founders, Barbara Brooks and Guadalupe Hirt for real talk for real women 40 & 50+  offering up an entertaining source for business and lifestyle topics, trends, and info relevant to modern living in middlescence!

Feature interviews with insightful guests and industry experts, engaging convos with our viewers and takeaways to own your second act.

Join the Insiders and get more
Entrepreneur, career and social club for women

Get a s'ton more from your community of women 40 and beyond by joining the SecondActWomen Insiders for deeper dives, 24/7 access to on-demand expert-led videos, curated content, printables and downloads to go next level at no additional costs (BizLIfeCon exception).

Join the Insiders today for 45% off at only $99 a year as a founding member and enjoy these perks and more... Oh, and that's a $81 savings through April 30, 2020.

Insiders member perks
  • Industry-led upskilling,  career development & informational - virtually and on-demand
  • Online content & career resources to land jobs, get promoted or pivot careers
  • Online content & business ownership tools to level-up and grow
  • Business ownership promotion through our network
  • Private Insiders membership perks
  • Career & life coaching by experts
  • Business & lifestyle conferences and socials (IRL returns later this year)
  • BizLife templates, worksheets, downloadables and done-for-you printables
  • Resources and listing of grants and funding for women-owned companies
  • SecondAct|Women4Women scholarship
  • Your likeness in our marketing campaigns
  • Supporting community of badass women 40 and 50+
  • And more perks here.
Crush goals
Hot topics to design your own bizlife.

Online and offline, we're covering a variety of subjects catered for the women 40 & 50+. Starting and growing a company, digital marketing tactics and tools, owning your wealth, care-giving, public relations and influencer marketing today, productivity, mental wellness and health to name a few.

Free sessions via Zoom through April 30.

Insider, Michelle Fox, 47

Gen X women are getting heard
We're elevating our collective voice one story at a time.

We're on a mission to set the record straight about women 40 & 50+. The time is now to challenge status quo and reclaim our narrative. We know we're preaching to the choir when we say that life is just getting started and we're done being told otherwise.

Click the logos to hear 'our + your' story...

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The ultimate collaboration event for women 40 & 50+.

Learn to  publish a book, start a podcast, get a new career, or brand your company. That's what you can expect and more at the third annual BizLifeCon coming this July.

Let's get social
Join our digital tribes! We are connecting women wherever they are in the world. Meet us inside our Facebook group and on Instragram for SecondAct|Women and join the new, LinkedIn group for Businesswomen 40 & 50+.
"Women supporting women, especially in a generation left to fend for themselves creates a powerful force of unstoppable females."
Barbara Brooks, 53, Founder & CEO of SecondAct|Women

SecondAct|Women is a subsidiary of Bloom+Co Presents, a minority- and female-owned company based at WorkAbility Co-working space (also femaled-owned). 1576 Sherman Street, Denver, Colorado 80203