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Community of badass businesswomen 40 & 50+
Barbara Brooks, 54 and Guadalupe Hirt, 47
Photo Credit: Everyday Sabbatical
Grow, Lead, Connect With
Women Like You
We're redefining what we do and who we are today at 40 & 50+

Created by Barbara Brooks, 54 years young, and Guadalupe Hirt, 47, SecondActWomen rallies businesswomen in their second act to proudly own their number and receive the gifts, learnings, opportunities and new friendships this life stage brings. It's all about swiveling into middlescence with faith, grace, love, gratitude, and confidence knowing this is your time to design the life you want to live - the life you deserve.

And if you need a little help along the way, we're here for you girl. Here's how we lift middlescent women up one program at a time

Education & Development
Content & Convos
Events & Experiences
Signature business, career and life-development coursework, workshops, expert-led panels and round table discussions to level up in the 'second half.'
Relevant stories, blogs, done-for-you downloads, on-demand vidoes and a lively online community to keep you in the know and making power moves. 
Conferences, employment events, social sips, fireside chats and conversations to virtually and IRL connect with a pretty terrific squad of women like you.
The Future is Female 40 & 50+

Elycia Cook, 53


Mia Voss, 55


Andrea Palten, 46

It's our time. Full Stop.

It's no secret. Society says we're over the hill. We say we're at the top of the hill. Corporate says we're too old for a do-over. We say we're just getting started.

The problem is that we're steadily losing the opportunity to stay in the workplace, level up, pivot careers and receive funding to startup companies. We live in a youth-obsessed culture that sees women 40 & 50+ as past their prime, but nothing could be farther from the truth. We're living life in full color and don’t want to turn back the clock. After all, 40 is the new 40. 50 is the new 50. Heck, we don’t fear aging, but we do reject ageism. #wearevaluable
Shop Women-Owned this Holiday
Now live! Shop, save and support women over 40 and 50+ businesses

Our goal at SecondActWomen is to pioneer a virtual marketplace to foster and promote the 40 & 50+ female business owner she-cosystem. On top of dealing with ageism and sexism, our community has been the hardest hit in 2020. While this year has been challenging, we're rallying behind YOU - to help boost your company's visibility, market reach, and bottom line.

Visit now thru December 31 and support these women-owned companies. Plus, register to win a holiday gift basket from our businesses! Register here.

Apply to take part. It's not too late to have your business listed! Are you a woman-owned company over 40 years young with a product, service, non-profit or book you want to promote? Submit to take part in the program here by December 10th.

Events, workshops and sessions curated for women 40 & 50+
Powered by SecondActWomen

Upskill. Re-Learn. Level-Up.

SecondActWomen provides curated workshops, firesides, programs and more for businesswomen 40 & 50+. It's our effort to help you skill-up, advance, and connect in one heckuva unique community.

SecondActWomen events here
Join the SecondActWomen Club
We're a business club curated just for you

Tap into a private biz+life space chock-full of entrepreneur, career + life tools, resources, convos and networks to ReThink, ReTool and ReBoot your life with a hefty splash of social fun to boot.

Get news, tips and trending BizLife stories about us
Powered by SecondActWomen, catch up on the latest
Covering all things women 40 & 50+ every Tuesday - and we won't spam ya'.

Tune into The Morning Cup with Barbara & Guadalupe

Thursdays 9:00am - 9:35 am MT inside
SecondActWomen's Facebook group page here.

Grab a cup of Joe or English tea and join SecondActWomen founders, Barbara Brooks, 54 and Guadalupe Hirt, 47 for real talk for women 40 & 50+. The Morning Cup offers up an entertaining source for business and lifestyle topics, trends, and info relevant to modern women living in middlescence!

Feature interviews with insightful guests and industry experts, engaging convos with our viewers and takeaways to own your second act.

Our message is getting out
We're elevating our collective voice one story at a time.

We're on a mission to set the record straight about women 40 & 50+. The time is now to challenge status quo and reclaim our narrative. We know we're preaching to the choir when we say that life is just getting started and we're done being told otherwise.

Let's get social! Connect with women 40 & 50+, girlfriend
Join our digital tribes! We are connecting women wherever they are in the world and we're serving up a safe space to for deep convos, information, tips and trends for us -- women 40 & 50+.

Meet us inside our Facebook group and on Instragram for SecondAct|Women and join the new, LinkedIn group for Businesswomen 40 & 50+.
"Women supporting women, especially in a generation left to fend for themselves creates a powerful force of unstoppable females."
Barbara Brooks, 54, Founder & CEO of SecondAct|Women

SecondAct|Women is a subsidiary of Bloom+Co Presents, a minority- and female-owned company based at WorkAbility Co-working space (also femaled-owned). 1576 Sherman Street, Denver, Colorado 80203