Powering the New Era of Women 40, 50, 60+
We’re your pro-age home and social impact platform helping women rewrite work, business, and middlescence, and helping brands understand our fifteen trillion dollar influence.
Walking into Life Agefully
Welcome to a New Kind of Midlife
SecondActWomen is the women’s community, event platform, and big voice reshaping how women see themselves, stay competitive, visible, and connected.
With 23,000+ strong, we call it living agefully, choosing growth, possibility, style, strength, and real talk regardless of our chapter numbers. It is not pretending to be younger. It’s walking into life at 40+ with the confidence we’ve been brewing for years and showing up fully as who we are right now.
“We’re not past our prime. We’re in it.” - Barbara Brooks, founder of SecondActWomen
What We Do
Living Agefully is the pro-age movement. SecondActWomen is the home it lives in. Barbara Brooks is the voice that carries the message. The House of Middlescence is the living room where we talk about it. The 40+ Lab is the engine that studies it, tests it, and fuels the change.
One movement. Four parts. Together, they create the conversations, community and change women over 40 deserve.
SecondActWomen
The Home of Living Agefully
This is where community lives. Our signature Biz+LifeCon and She’s Got Drive summits, Insider member socials, and curated gatherings give women real spaces to connect, learn and lead. Everything begins here. The movement, the momentum, the magic of living agefully at every stage.
The House of Middlescence
The Living Room of Midlife
This is where Barbara gets real. The YouTube and podcast series hosting cheeky, honest, unfiltered conversations about life, work and identity at 40, 50 and 60+. Think culture, humor, career and midlife truths wrapped in edu-tainment.
Barbara Brooks
The Mic That Moves Mindsets
She’s the big voice that reframes aging in rooms that matter. Barbara brings honest talk, humor, and data-rich insights to stages and studios across the country. Every keynote and interview is fueled by the Living Agefully movement and grounded in the mission of SecondActWomen
We’re 23,000+ strong
Partner With Us
Women over 40 are one of the most powerful economic forces in the country, yet they remain the most overlooked.
One in three people today is over 50, and by 2030, one in five people will be 65+. A Silver Tsunami is coming, and now is the time to get on board. We control a $15 trillions in buying authority, from household decisions to health, finance, travel, beauty, auto, and lifestyle purchases. And we do it while shaping culture, leading companies, and driving entire communities.
When brands sponsor us, they are tapping into her real stories and real needs through SecondActWomen events, Barbara Brooks’ media voice, our podcast The House of Middlescence, and The 40+ Lab insights. We help companies understand her, speak to her, and build with her in ways that feel smart, honest, and grounded in who women are today.
Join these amazing brands and others as partners
We have a club
Join the Aging-Positive Movement
Where living agefully begins and membership helps fuel the work
Become an Insider Club member and connect with real women 40, 50, 60+ through community, conversation, and Insider-only events and SecondActWomen event and merch savings — all curated for the way we live and work now.
Media Highlights
The Superpower of Women 40+
There are more than 70 million women over 40 in the U.S. building companies, leading teams, shaping culture, and holding trillions in spending power. We’re redefining what influence looks like and proving that experience is the ultimate advantage.
We are Not the Future. We are Today.
Events and Experiences for Women
Upcoming Highlights:
Workshops and special events throughout the year for members
Drinks & Clinks Female Founder Social | March 5
Biz+LifeCon Women 40+ Experience | May 7 & 8
She’s Got Drive Women’s Money + Life Summit | October 25
The Living Room of Midlife
The House of Middlescence
Podcast x YouTube Show
The House of Middlescence is where experience meets influence. Hosted by Barbara Brooks, age diversity keynote speaker and founder of SecondActWomen, this show explores how lived experience drives performance, income, leadership, and cultural relevance in today’s multi-generational world.
Each episode unpacks the economic advantage of experience, how generations can work better together, and how women 40 plus build authority, visibility, and power in business and life. From workplace culture and career strategy to headlines that shape how we see aging, nothing is off limits.
This is smart conversation for people who know they are not done. It is not about starting over. It is about leveraging what you already know, activating your Return on Experience, and leading with it.
Welcome to the House.
Catch the latest podcast and YouTube episodes, stories, and interviews anytime, anywhere you get your pods.
What Our Women are Saying
Ivette Gonzales Flower, 40+
Vice President Sales
“When I started my business, I had passion but no roadmap. Bloom Coaching changed everything. Barbara’s training and the Second Act community gave me the tools, confidence, and support to grow from an idea into a thriving entrepreneurial speaking and leadership training career. I now work with corporations to increase revenue by 30% and create workplaces where people feel engaged, valued, and inspired to excel. I’m forever grateful and I can’t recommend becoming an Insider enough! Believe in yourself and join our community.’
Kimberly Cunningham, 50+
The Cunningham Clinic
“Barbara Brooks is a true champion of women of all ages—creating meaningful connections through SecondActWomen, transformative opportunities, and a community that changes lives. Her leadership has amplified my work, my business, and my impact.”
Michelle Fox, 50+
Denver Metro Chamber Foundation
“SecondAct Women Insiders has been a steady source of connection and fuel for my goals. I came in looking for a network and discovered a true circle of women who share opportunities, make thoughtful introductions, and aren’t afraid to talk about the real stuff that comes with this time in our lives.”
Stay inspired. Your age is an advantage and we have helpful tips, stories and news and so much more inside our monthly Aging Out Loud e-news.
