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The Power Hub for Women 40+
...and the companies that want to reach them.
Join the Club Today

We’re redefining what it means to bloom [again].

The ultimate hub for women 40+, where events and community fuel your next act.

We’re championing middlescence with our peer-driven events and curated age-friendly content for our 21,000+ community. While our work with companies and women’s organizations brings expert insights and consulting on embracing age inclusivity and unlocking the full potential of BoomingGenXMillennial women.

Join us and let’s Age Out Loud together!

Age

It's a Privilege.

Step into a space where being 40+ isn’t just accepted—it’s celebrated. Whether you’re looking to connect, grow, or be inspired, we’ve got something for you

  • Grab a Seat: From fireside chats to curated workshops and summits, our events are where the magic happens. Network, learn, and thrive with women who get it.
  • Be an Insider: Unlock exclusive resources, discounts, and a sisterhood of trailblazers in midlife as an Insider Club Member.
  • Hire an AgeFriendly Speaker: Bring Barbara Brooks our founder and ProAge expert in advocating for women 40+ and championing multigenerational teams, to your next shin dig.
  • Join Our Big Facebook Community: Find your squad and share your journey in our vibrant online group where the conversations are real, supportive, and motivating.
  • Shop, Hire, and Support: Looking to hire a coach, marketing agency, graphic designer, or you name it, we have it inside the community under our Women-Owned Directory

SecondActWomen

Ageless Events, Community & Content

BoomingGenXMillenials Seeking More! Whether you’re ready to start your second act, in it or stuck on where to find your second act, this is home.

Companies Seeking Speakers! Bring SecondActWomen to your ERGs, conferences, and events to power up your intergenerational teams and women groups.

Go ahead. Take your next step today.
Midlife isn’t a pause, it’s your power-up!

Reframing 40+ and Elevating What's Next

SecondActWomen is the premier destination for women 40+. We build connections through curated events, vibrant community spaces, and expert resources, designed to celebrate your journey and help you thrive in your boldest chapter yet.

Go further. Be an Insider

Join the second-act sisterhood and embark on a journey of growth, connection, and celebration together. Become an Insider and unlock:

  • Access to free and member-discounted peer-driven events, boot camps, and workshops.
  • Entrepreneur, career, and life at 40+ digital downloads, templates, and resources tailored for middlescent women.
  • Networking opportunities and socials with other bold, badass women like you.
  • Women-Owned Business Directory and more.
 
Learn more about our membership club.
Join us today

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Attend an Event Curated for You

From our high-energy BizLifeCon Summit for Women 40+ to intimate Cocktails & Conversations monthlies at Clayton Hotel & Members Club, Insider member-only events, our peer events and programs are where inspiration meets action. Think practical tools, great connections, and just the right mix of learning and laughs.

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sec•ond act

your encore—your chance to do anything and everything you want to.

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Advocating and Championing Women 40+

It's in our DNA

SecondActWomen founder, Barbara Brooks regularly appears on TV and digital platforms to share your worth as a pro-age expert, championing the voices and contributions of women 40+. 

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Recognized Leader in Age Diversity and Advocacy

SecondActWomen has been recognized for impactful work in championing women, rallying allies, and promoting age diversity in the workplace, winning multiple awards, solidifying our position as leading voices in the pro-aging movement for women in the workplace and beyond.

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Sign up for our weekly Aging Out Loud age-positive biz+life e-Newsletter.

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“I’m looking to change the way the world sees women 40, 50, 60+ – in business and in life. Because we’re not out of our prime. We’re in our prime.”
 
Barbara Brooks [50+], Founder of SecondActWomen

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SecondActWomen is a subsidiary of Bloom+Co Presents, a minority- and female-owned company.

 

barbara@bloomcopresents.com

Midlife Called. It Wants You to Make Your Next Move.

Get your free Midlife Power Plan—7 bold ways to hit reset on your career or business after 40.