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Your biz+life club by and for women 40 and 50+

You’re in your 40s, 50s and beyond. And so are we.

We’ve been there, done that, and are here to help you get a leg up. We help spur your big ideas, small businesses, and second-act careers, providing you with development events, conferences, and boot camps. Along our dynamic community of women like you, we are here to help you foster business growth, land the job you deserve, and maneuver through middlescence to advocate for yourself.

Sadly, gendered ageism is the new sexism and we’re here to remind the world of #womendontexpire. 

How we help you

Grab a seat at one of our events curated for you. Our community is built on helping one another in our encore career journey, and we host a bevy of expert-led workshops, socials, and special events live or via Zoom. 

Go deeper. Join our Insiders Club for Women 40+

A space curated just for you!

Our Insider club members have free and discounted tickets to events, private socials and more. They can also lead their own events and we'll promote it to help boost their own attendance. Learn more and join us on the inside.

Advocating for women 40+ How we help corporate America

SecondActWomen founder and CEO Barbara Brooks is committed to working with your HR, DEI, ERG, and teams to help advance seasoned employees and better intergenerational team dynamics. As the founder of SecondActWomen and Top 25 Most Powerful Businesswomen in Colorado, she delivers high-energy talks and development workshops, raising employee confidence, inclusion, belonging, and company productivity. 

Find out more about having Barbara to give your team the boost they may need.

More digital and live biz+life events for you

BizLifeCon is back and better than ever

Female entrepreneurs, corporate women, content creators, and freelancers OVER 40! Biz+LifeCon is the PRO-AGE women’s conference, serving up results-driven sessions with practical, real-life applications to amplify your businesses, careers, and life at 40+.

Jun 21
Cocktails + Convos with Katie Johnson, VP Global Brand Hyatt Corp
Clayton Members Club & Hotel - 233 Clayton Street, Denver, CO 80206
Jul 19
Cocktails + Convos with Robb Brown
Clayton Members Club & Hotel - 233 Clayton Street, Denver, CO 80206

Check it out! We're making news.

An exclusive club just for you

Jump in and become an Insider. You’ll connect with some of the most amazing women like you who’ve been there. Done that and looking for more – or not. You can’t put baby in a corner.

Either way, it’s a different kind of women’s club. We talk about leaving corporate – or staying and going up the ladder or across, starting businesses from scratch and making it work, and having honest conversations about menopause, depression, and imposter syndrome. Life at 40+ gets messy, but it does get better every year like a fine wine as they say. We’re here to lean on each other in business, career, and everywhere in between, girlfriend.

You are unstoppable.

Two-minutes on why we created our community

You're bound to walk away insipired

Our members are bold, strong and real like you

Meet Insiders, Verona, Michelle and Jess.

Verona Matthews, Michelle Vos, Jess Bonasso (left to right), and our entire community of Insider members are rethinking, reinventing, and rebooting in their second act. And we welcome you to join us on our journey.

"You're a force and the future I might add."

My mission. It's simple. Pro-age advocacy. Pro-age community support. Pro-age inspiration.

I’m Barbara, and I proudly exclaim I’m in chapter 57 of life. 

I started SecondActWomen mostly because I COULDN’T GET HIRED at 51 in 2018. Instead of job offers, I got Dear Jan letters – if I received anything at all, frankly. Most emails said I was either “too experienced, not experienced enough, or we went in another direction. Either way, you’re probably picking up what I’m putting down. AGEISM. So, I decided to do something about it by creating a company to provide a space for us. A community for us to blossom (again), collaborate, support, and educate.

Our brand values are to be confident, daring, bold, you, and BE. You are welcome here. – Barbara Brooks


Barbara Brooks, 56 | Visibility and belonging speaker, facilitator, thought starter, and SecondActWomen founder

Women 40 and 50+ voices heard and recognized

Top 25 Most Powerful Businesswomen List

Voted on by the Colorado Women’s Chamber of Commerce 2023.

Facebook Accelerator Program Graduate

Facebook’s Community Accelerator Program 2021 graduate.

Influencer in Aging

Next Avenue, an online media platform part of PBS, recognized Barbara Brooks to its distinguished list of honorees.

5x Speaker at Denver Startup Week

Barbara has led panels and workshops at the nationally recognized, Denver Startup Week. 

FREE Seasonal Live Life Template

Sign up for our weekly Aging Out Loud biz+life e-Newsletter and grab a Seasonal Live Life template too.

Life’s too short. We know that so why not make a list of all the things you want to do but call it a Liiving List instead of a Bucket List. Who wants to think about kicking that when you’re doing the fun stuff in the second half! 

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Our mission

Last March, we kicked off Women’s History Month on the Kathie J. Show and shared our vision for you – women 40+. Give it a quick watch to learn a wee bit more about Barbara and now former co-founder turned Insider member Guadalupe Hirt.

Like many of our women, Lupe had burnout and is now on a journey to find her very own second act. A new empty nester, she’s spending her time discovering herself as a member of the company she helped create. You can find her blogging on her journey on LinkedIn.
“Women supporting women, especially in a generation left to fend for themselves, creates a powerful force of unstoppable females. That’s why I belong to the SecondActWomen community.”
Sarah Blake, 40+, Sarah Blake Consulting

Free Live Life List Template

Sign up for our weekly Aging Out Loud biz+life e-Newsletter and grab a FREE Seasonal Live Life template too. At 40+ we're all about living our lives in full color and our Live Life List is your kickstart to creating a checklist of all the things you've wanted to do. Oh, and others call it a Bucket List but not around these parts. Who wants to think about kicking the bucket when having fun?

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