Photo Credit: Everyday Sabbatical
Grow, Lead, Connect With
Women Like You
We're ReDefining what we do and who we are at 40 & 50+

Created by Barbara Brooks, 54 years young, and Guadalupe Hirt, 47, SecondActWomen is a membership community rallying businesswomen in second act to proudly own their "chapter" number and receive the gifts, learnings, opportunities and new friendships this life stage brings.

Education & Development
Signature business, career and life-development coursework, workshops, expert-led panels and round table discussions to level up in the 'second half.'
Content & Convos
Relevant stories, blogs, done-for-you downloads, on-demand vidoes and a lively online community to keep you in the know and making power moves. 
Events & Experiences
Conferences, employment events, social sips, fireside chats and conversations to virtually and IRL connect with a pretty terrific squad of women like you.
The Future is Female 40 & 50+

Elycia Cook, 53


Mia Voss, 55


Andrea Palten, 46

It's our time. Full Stop.

It's no secret. Society says we're over the hill. We say we're at the top of the hill. Corporate says we're too old for a do-over. We say we're just getting started.

The problem is that we're steadily losing the opportunity to stay in the workplace, level up, pivot careers and receive funding to startup companies. We live in a youth-obsessed culture that sees women 40 & 50+ as past their prime, but nothing could be farther from the truth. We're living life in full color and don’t want to turn back the clock. After all, 40 is the new 40. 50 is the new 50. Heck, we don’t fear aging, but we do reject ageism. #wearevaluable

Our community boasts programs, events and conferences to lift you up in business, career and life!
Join the SecondActWomen Club
We're a business club curated just for you

Tap into a private biz+life space chock-full of entrepreneur, career + life tools, resources, convos and networks to ReThink, ReTool and ReBoot your life with a hefty splash of social fun to boot.

Upcoming Workshops
Celebrating Women 40 & 50+
Laura Geller on Why Her Models Will Now Exclusively Be Over 40
This permanent change for the makeup brand is an attempt, Geller says, to not omit age in an era of expanding inclusivity — to increase the visibility of "women of a certain age" and put them right where they belongs: in the spotlight, celebrated. Laura Geller
We give a BIG shout out to our friend, Laura Geller for making a statement and announcing on the pages of Allure.

Laura Geller, makeup artist and founder of her eponymous cosmetics brand, tells Allure how she and her team came to the decision to change the narrative on what's aspirational in beauty-brand imagery by featuring mature models.

What made me go into this business — what fascinated me — was seeing the transformation in women where I grew up. I would think, "Wow, that's so transforming. I have to learn how to do that for myself." I didn’t know it would be a career, but I was so incredibly interested, and I think that it's one of the things that set me apart. It doesn't matter what your socioeconomic situation is, it doesn't matter where you live, it doesn't matter what your size is — when you can put on a little makeup or take care of your skin, it's transformative, and it makes you feel good. And if we feel good on the inside, typically we look better on the outside.

Catch the entire article here and visit our SecondActWomen YouTube channel for Laura's tips for accentuating your assets in her workshop for our women in March. Subscribe to the network too!
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Covering all things women 40 & 50+ every Tuesday - and we won't spam ya'.
Our message is getting out
We're elevating our collective voice one story at a time.

We're on a mission to set the record straight about women 40 & 50+. The time is now to challenge status quo and reclaim our narrative. We know we're preaching to the choir when we say that life is just getting started and we're done being told otherwise.

Let's get social! Connect with women 40 & 50+, girlfriend
Join our digital tribes! We are connecting women wherever they are in the world and we're serving up a safe space to for deep convos, information, tips and trends for us -- women 40 & 50+.

Meet us inside our Facebook group and on Instragram for SecondAct|Women and join the new, LinkedIn group for Businesswomen 40 & 50+.
"Women supporting women, especially in a generation left to fend for themselves creates a powerful force of unstoppable females."
Barbara Brooks, 54, Founder & CEO of SecondAct|Women

SecondActWomen is a subsidiary of Bloom+Co Presents, a minority- and female-owned company.

 1685 S. Colorado Blvd., Unit S, #504, Denver, CO 80222 |