20 May Spring Clean Your Marketing Strategy
Barbara Brooks, Founder & CEO of SecondAct|Women | April 4, 2020
We’re now 4 months into 2020 and a new day has arrived at our doorstep. Time to reevaluate and examine your marketing strategy because what worked in the olden days – 60 days ago, may not work today. Actually, what worked a few years back may need tweaking to get results if your audience has entered a new generation or life change.
Let’ start with short-lived content. It was all the rage back in the day. SnapChat was the first to introduce the concept then came Instagram Stories followed by Facebook Stories and TikTok. But today, evergreen content reigns supreme. Interesting and relevant content that remains fresh for readers over time is key and best for being found online by search engines.
Speaking of content, it’s all about engagement even more today. In the past, quizzes, polls and other forms of interactive content was how we involved our customers. Now, full-blown interactive videos allowing the buyers to create their very own journey allowing the customer to take the story where they wish has become the new experience. Tasty has an incredible interactive video having you create your own recipe.
IRL | In Real Life
Remember Periscope and Meerkat? Five years ago, those apps were the be all end all for influencers We were all amazed when we could stream a concert or live event from anywhere in the world. Streaming live was the new kid on the marketing block and companies were flocking to use the apps. Live broadcasting focused on trends and fads but marketers know not to hang their hat on the new shiny penny. More companies, small business owners and influencers have taken to live broadcasting with clearer messaging and content strategy directed at the customer needs, education and keen information.
So what will you do to clean up your marketing strategy?It’s time to rethink, retool and reboot your plan. Evaluate your current strategy and avatar to determine how your brand can solve your customer pain points today. What can you do now to provide the information and results they’re searching for?
Guadalupe Hirt (46) is the co-founder and CCO of SecondActWomen. Founded to rescript the social narrative that women 40 & 50+ are past their prime, SecondActWomen is an IRL and virtual club platform that doubles as a resource hub and community support system to spur the careers, business ventures and big ideas of women in middlescence.