Powering the New Era of Women 40, 50, 60+
We’re your pro-age home and social impact platform helping women rewrite work, business, and middlescence, and helping brands understand our fifteen trillion dollar influence.
Walking into Life Agefully
Welcome to a New Kind of Midlife
SecondActWomen is the women’s community, business platform, and big voice reshaping how women see themselves, stay competitive, visible, and connected.
With 23,000+ strong, we call it living agefully, choosing growth, possibility, style, strength, and real talk regardeless of numbers. It is not pretending to be younger. It’s walking into life at 40+ with the confidence we’ve been brewing for years and showing up fully as who we are right now.
We’re not past our prime.
We’re in it.
What We Do
Through bold events, real talk convos, and content that reflects our lives, we are building a new narrative for today’s women 40+ and how the world sees them.
Events
SecondActWomen, the Home Office of Living Agefully, is where middlescent women from every background connect, learn, and lead through shared experiences. From conferences to monthly gatherings, this is where living agefully begins.
Collaboration
We partner with brands and companies committed to supporting and understanding women over 40. Through sponsorships, partnerships, custom sessions, and insights from The 40 plus Lab - the Think Tank That Drives Strategy, we help shape a culture that reflects real women.
Content
Founder Barbara Brooks brings The Mic That Moves Mindsets to keynotes and special sessions to The House of Middlescence podcast and YouTube network and monthly newsletter. Our content sparks conversations that reframe aging and digs into life after forty, work, relationships, and everything in between.
Join the Age-Positive Movement
It’s where living agefully begins and your membership helps fuel the work.
Become an Insider Club member and connect with real women 40, 50, 60+ through community, conversation, and Insider-only events and savings curated for the way we live and work now.
Media Highlights
The Superpower of Women 40+
We are Not the Future. We are Today.
There are more than 70 million women over 40 in the U.S. building companies, leading teams, shaping culture, and holding trillions in spending power. We’re redefining what influence looks like and proving that experience is the ultimate advantage.
Events and Experiences for Women
Upcoming Highlights:
Cocktails & Conversations | 3rd Thursdays at Clayton Hotel & Members Club
Personal Branding for Women 40+ | December 12
CareerCon Summit | Coming in January 17, 2026
Bubbles & [Vision] Boards | January 10, 2026
Biz+LifeCon Women 40+ Experience | April 23-24, 2026
She’s Got Drive Women’s Money + Life Summit | October 2026
The Living Room of Midlife
The House of Middlescence
Podcast x YouTube Show
Welcome home to the place where SecondActWomen founder and host Barbara Brooks gets comfy with her houseguests for real conversations, sharp humor, and the kind of honesty you only get from women living life at 40, 50, and 60+. It’s part storytelling, part culture chat, part career talk, part midlife truth serum. Think of it like your favorite mixed tape from back in the day, a little bit of everything, all in one place.
Catch the latest podcast and YouTube episodes, stories, and interviews anytime, anywhere you get your pods.
What Our Women are Saying
Ivette Gonzales Flower
40+ Small Business Owner
“When I started my business, I had passion but no roadmap. Bloom Coaching changed everything. Barbara’s training and the Second Act community gave me the tools, confidence, and support to grow from an idea into a thriving entrepreneurial speaking and leadership training career. I now work with corporations to increase revenue by 30% and create workplaces where people feel engaged, valued, and inspired to excel. I’m forever grateful and I can’t recommend becoming an Insider enough! Believe in yourself and join our community.’
Kimberly Cunningham
50+ Business Onwer & Adult Nurse Practicioner
“Barbara Brooks is a true champion of women of all ages—creating meaningful connections through SecondActWomen, transformative opportunities, and a community that changes lives. Her leadership has amplified my work, my business, and my impact.”
Michelle Fox
50+ Executive Assistantt
“SecondAct Women Insiders has been a steady source of connection and fuel for my goals. I came in looking for a network and discovered a true circle of women who share opportunities, make thoughtful introductions, and aren’t afraid to talk about the real stuff that comes with this time in our lives.”
Stay inspired. Your age is an advantage and we have helpful tips, stories and news and so much more inside our monthly Aging Out Loud e-news.
