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We’re redefining what it means to bloom [again].

The ultimate hub for women 40+—where events, community, and resources fuel your next act.

We’re championing middlescence with our peer-driven events and curated age-friendly content for our 20,000+ community. While our work with companies and women’s organizations brings expert insights and consulting on embracing age inclusivity and unlocking the full potential of BoomingGenXMillennial women.

Join us and let’s Age Out Loud together!

Age

It's a Privilege.

Step into a space where being 40+ isn’t just accepted—it’s celebrated. Whether you’re looking to connect, grow, or be inspired, we’ve got something for you

  • Grab a Seat: From fireside chats to curated workshops and summits, our events are where the magic happens. Network, learn, and thrive with women who get it.
  • Be an Insider: Unlock exclusive resources, discounts, and a sisterhood of trailblazers in midlife as an Insider Club Member.
  • Hire an AgeFriendly Speaker: Bring Barbara Brooks our founder and ProAge expert in advocating for women 40+ and championing multigenerational teams to your next shin dig.
  • Join Our Big Facebook Community: Find your squad and share your journey in our vibrant online group where the conversations are real, supportive, and motivating.
  • Listen to the Podcast: Tune in for stories, tips, and laughs that remind you why midlife is your prime time or watch on YouTube.

SecondActWomen

Age-Friendly Events, Community & Content

BoomingGenXMillenials Seeking More! Whether you’re ready to start your second act, in it or stuck on where to find your second act, this is home.

Companies Seeking Speakers! Bring SecondActWomen to your ERGs, conferences, and events to power up your intergenerational teams and women groups.

Go ahead. Take your next step today—because midlife isn’t a pause, it’s your power-up!

Reframing 40+ and Elevating What's Next

SecondActWomen is the premier destination for women 40+. We build connections through curated events, vibrant community spaces, and expert resources—designed to celebrate your journey and help you thrive in your boldest chapter yet.

Go further. Be an Insider

Join the second-act sisterhood and embark on a journey of growth, connection, and celebration together. Become an Insider and unlock:

  • Access to free and member discounted peer-driven events, boot camps and workshops.
  • Entrepreneur, career and life at 40+ digital downlowns, templates and resources tailored for middlescent women.
  • Networking opportunities and socials with other bold, badass women like you.
  • and more.
 
Learn more about our membership club.

We're being seen...

Attend an Event Curated for You

From our high-energy BizLifeCon SecondAct Experience to intimate Cocktails & Conversations monthlies at Clayton Hotel & Members Club, our peer events and programs are where inspiration meets action. Think practical tools, great connections, and just the right mix of learning and laughs.

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It's in our DNA

SecondActWomen founder, Barbara Brooks regularly appears on 9News as their pro-age expert, championing the voices and contributions of women 40+. She shares insights on embracing midlife, thriving in careers, and fostering multigenerational inclusivity.

Recognized Leader in Age Diversity and Advocacy

Founder Barbara Brooks and SecondActWomen have been recognized for our impactful work in championing women, rallying allies, and promoting age diversity in the workplace winning multiple awards, solidifying our position as leading voices in the pro-aging movement for women in the workplace and beyond.

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“Women supporting women, especially in a generation left to fend for themselves, creates a powerful force of unstoppable females. That’s why I belong to the SecondActWomen community.”
 
Sarah Blake, 40+, Sarah Blake Consulting