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SecondAct|Women in the News
SecondAct|Women Lighting up the Business World

What do you get when two wonderful ladies pool their creativity and innovation to create a resource hub for women in their 40's and 50's who are seeking new opportunities? You get Second|Act Women.

Barbara Brooks and Guadalupe Hirt both have entrepreneurial backgrounds but had the same plan as they approached their 50s: Get a stable, corporate job…Enjoy health benefits….And put away some retirement funds. But like many older workers they hit a brick wall called ageism.

Entrepreneurship & Career
NEW! 3 Ways to keep customers engaged when consumer confidence is low

When a crisis hits home and your customers lose confidence most companies are left with two options - and the second is immediately doable.

NEW! 19 Top Brainstorming Techniques to Generate Ideas for Every Situation

What’s the best way to brainstorm? While there are basic rules that make the process meaningful and effective, there are dozens of ways to inspire creative ideas.

Passive Income
You've got valuable skills, but how do you turn that talent into cash? Learn how to get your side hustle on.

Want to be an entrepreneur but have no funds? Here are six creative ways to raise funds for your start-up.

Be resourceful-Turn complaints into $$

A short read about how Murse World founder Scott Topiol created a company out of a complaint he shared with a friend.

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Lifestyle & Self

The New Midlife Crisis

Why (and how) it's hitting Gen X women. Sometimes, I think I'm falling apart. Then, I talk to my friends.
8 Symptoms Of Hormone Imbalance In Women Over 40 And 50

For women, the most pronounced changes come in their 40s and 50s, yet could be seen as early as their mid-30s.

40 Things Every Woman Over 40 Needs To Know
We've gathered the top pieces of knowledge experts say women over 40 possess from a mix of lifestyle gurus and, of course, women over 40 themselves.
23 Best Foods for Women Over 40, According to Dietitians

As you age, your metabolism slows down, you begin to lose muscle mass, and your hormone levels change. But you can do something about it.

Christina Koch Lands on Earth, and Crosses a Threshold for Women in Space
She completed three all-female spacewalks and set a record for time in space, but there's more.
Hear How We CAN Do

“Women in Their 50s Can Do Things” should not be a necessary or noteworthy headline.

10 Female Role Models Who Prove It's Never Too Late
Ever wonder if you’re too old to change careers, start a new sport or launch a business? It's not.
Meet the Accidental Icon                     

In only a year, this NYC professor exploded is breaking the barriers of what it means to be 62 and fabulous.

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Insights on Ageism
Angela Lee Talks Zebras, Unicorns And Women VCs In 2020
There is no one-size-fits-all template for a resume that will guarantee a job interview or offer. 
Age Bias That's Barred by Law Appears in Thousands of Job Listings

Employers continue to post jobs in ways that suggest bias against older applicants.

For Gen X Women, Changing Careers Is Complicated
Failing to see women over 40—whether we're not hiring them, giving them raises, promoting them, etc —is to our economic and social disadvantage.
Companies Ignoring Older Female Workers and It's Hurting Bottom Line

Only 8% of companies even consider age when they design diversity and inclusion initiatives.

Let's get social
Join our digital tribes! We are connecting women wherever they are in the world. Meet us inside our Facebook group and on Instragram for SecondAct|Women and join the new, LinkedIn group for Businesswomen 40 & 50+.

"As I’ve gotten older, I’ve become more myself. And the more I am myself, the more my life looks like me."

Tracee Ellis Ross, actress