Word on the streets
Our rise from invisible to invincible through storytelling
In the news
We're elevating our collective voice one story at a time.

We're on a mission to set the record straight about women 40 & 50+. The time is now to challenge status quo and reclaim our narrative. We know we're preaching to the choir when we say that life is just getting started and we're done being told otherwise.

Event Appearances
We're taking our voices to the streets and people are listening.

SecondActWomen is gaining momentum having been included in two of the world's largest events and spoken at organizations from Denver to Singapore.


What do you get when two wonderful ladies pool their creativity and innovation to create a resource hub for women in their 40's and 50's who are seeking new opportunities? You get Second|Act Women.

Barbara Brooks and Guadalupe Hirt both have entrepreneurial backgrounds but had the same plan as they approached their 50s: Get a stable, corporate job…Enjoy health benefits….And put away some retirement funds. But like many older workers they hit a brick wall called ageism.

The Morning Cup with Barbara & Guadalupe

Thursdays 9am-10am inside
SecondActWomen's Facebook group page here.

Grab a cup of Joe or English tea and join SecondActWomen founders, Barbara Brooks and Guadalupe Hirt for real talk for women 40 & 50+. The Morning Cup offers up an entertaining source for business and lifestyle topics, trends, and info relevant to modern women living in middlescence!

Feature interviews with insightful guests and industry experts, engaging convos with our viewers and takeaways to own your second act.
Let's get social
Join our digital tribes! We are connecting women wherever they are in the world and we're serving up a safe space to for deep convos, information, tips and trends for us -- women 40 & 50+.

Meet us inside our Facebook group and on Instragram for SecondAct|Women and join the new, LinkedIn group for Businesswomen 40 & 50+.

"As I’ve gotten older, I’ve become more myself. And the more I am myself, the more my life looks like me."

Tracee Ellis Ross, actress