We’re here to help spur your business and big ideas providing small business best practices, coaching, and a dynamic community. Led by and for women over 40, here to help you foster business growth. And because we’re one of you, we lend a helping hand to maneuver through middlescence and advocate for yourself. Sadly, gendered ageism is the new sexism. But #WomenDontExpire. Instead, we’re unstoppable.
We teach small business growth, digital marketing, and visibility practices to gain traction.
Grab a live or virtual seat at our peer-to-peer small business development conventions, boot camps, and special events. And access tailor-made tools, worksheets, and done-for-you templates to go further faster in your business.
Imposter Syndrom. Menopause. Caregiving. Living life in full color at 40+.
We connect, conversate, and collaborate as midlife-questing women inside our private Insider membership community. Plus, get personal development resources and tools and access to coaches like you who’ve been there, done that, and are still moving.
We’re committed to working with your DEI and ERG group to advance seasoned employees and better your intergenerational team dynamics.
Led by Barbara Brooks, SecondActWomen’s founder, business coach, and presenter, she delivers high-energy career vision, career ownership, personal branding, and visibility workshops to boost confidence and productivity. Currently, she’s working with Western Union’s ERG Women’s group and the Diversity, Equity, and Inclusion teams. (New program coming in February)
Jump in and become an Insider. You’ll connect with some of the most amazing women like you who’ve been there. Done that and looking for more – or not. You can’t put baby in a corner.
Either way, it’s a different kind of businesswomen’s club. We talk about leaving corporate, starting businesses from scratch and making it work, and having honest conversations about menopause, depression, and imposter syndrome. Life at 40+ gets messy, and we’re here to lean on each other in business and everywhere in between, sister.
You are unstoppable.
I started the company because I COULDN’T GET HIRED at 51 in 2018. Instead of job offers, I got Dear Jan letters – if I received anything at all, frankly. Most emails said I was either “too experienced, not experienced, or we went in another direction. Either way, you’re probably picking up what we’re putting down. AGEISM. So, I decided to do something about it by creating SecondActWomen to provide a space for us. A community for us to bloom (again), collaborate, support, and educate.
By the way, our brand values are to be confident, be daring, be bold, be you, and to BE.
14,000 Facebook communities applied. Only 31 made the cut to take part in their community accelerator program. Together with our business coaches at Facebook worked to build a stronger second act community and thanks to the grant received, we were afforded the opportunity to hire from within our very own second act community.
Since 2015, Next Avenue, an online media platform part of PBS, has recognized influencers advocating for age positivity. In 2021, the co-founders of SA|W, Barbara Brooks, and Guadalupe Hirt joined this distinguished list of honorees.
Last March, we kicked off Women’s History Month on the Kathie J. Show and shared our vision for you – women 40+. Give it a quick watch to learn a wee bit more about Barbara and now former co-founder turned Insider member Guadalupe Hirt.
Like many of our women, Lupe struggled to find her second act after burnout. She decided it was her time to discover herself, which she does as a member of the company she helped get here.