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BizLife Blog
Your source for reality checks on living life and working at 40 and 50+, including career hacks, self-care tips, starting up checklists, relationship advice, and more.
Swiveling since the get go
Guadalupe Hirt, 47 | Co-Founder & CCO of SecondAct|Women


Before launching SecondActWomen, Barbara and I were friends, turned partners, back to friends, back to partners. Apparently, we couldn’t stay away from each other. 

Not sure how many of you know about the swiveling we had to do with our first BizCon, now known as BizLifeCon. As we near the event, we thought it would make for some fun, behind-the-scenes reading. 

It was February 2019, t-minus one month from our inaugural BizCon and we were working like mad to put together a conference unlike anything else out there. We leveraged connections and secured awesome speakers that had created sessions tailored to the woman over 40 & 50+ and we had teed up experiential components that would make this conference unlike any other industry conference. Think donut wall, comedy hour, one-on-one coaching sessions, mimosas and more. We had attracted sponsors like Microsoft, EZRegister, Citywide Banks, the Women’s College of the University of Denver, KOSI 101.1FM, ColoradoBiz Magazine and others. We were both stoked and ready to #crushit.

But then came the reality check.

Keep reading.

The gift of unarmored conversations
Guadalupe Hirt, 47 | Co-Founder & CCO of SecondAct|Women

This past week I got together with two girlfriends from the gym at a local wine bar. I didn’t realize how much I missed hanging out with friends (at a real restaurant) until this past weekend! 

A little context. I’m good friends with one of the gals. She’s the type of girl that I don’t necessarily talk to or text every day. We’ll casually reconnect on social or hug if we randomly bump into each other, but it’s not like it’s a hyper close friendship. But yet, when we do connect, it’s like we haven’t missed a step. Do you have girlfriends you can just pick up where you left off with? She’s one of those low-maintenance priceless friends. 

I'm interested. 

Feel the feels...to heal.
Guadalupe Hirt, 46 | Co-Founder & CCO of SecondAct|Women

The past few months, my heart and mind have been extra heavy with feelings. Some I am familiar with and others are new. For a few years now, I’ve been working on ‘feeling my feelings,’ working through them, taking from them what I need, and then moving on. To some this may sound a smidgen process-like, and at its core, I suppose it is, but this approach has helped me get unstuck from experiences, ideas, and emotions that have held me back in the past. 

What’s peculiar about feelings is that they can be both a gift and curse. Sometimes the last thing you want to do is feel because feelings can really hurt. They are the reason I have sobbed uncontrollably over thoughts of divorce, ached with real pain when my dad passed three days before I was to visit, raged when I saw George Floyd’s video and went through a mental, physical and emotional breakdown this weekend when I was blind-sighted by some family news I was not ready to receive nor share at this time.

More to the story. 

Coming to terms. We all are confidently a WIP.
Guadalupe Hirt, 46 | Co-Founder & CCO of SecondAct|Women

Through our work with SecondAct|Women, we’ve heard a lot of different words used to explain where some of you are in your second act. We’ve heard words like beautiful, badass, strong, and powerful. We’ve also heard words like scared, lost, lonely, and unconfident – and in many cases, from the same women. News flash: We all are Works In Progress (WIP).

For starters, let’s agree that both sets of these words are normal and okay to feel. There is not one person alive today that does not have their own internal bouts with self-doubt and lack of confidence. “A year before her book Lean In was published, Facebook COO Sheryl Sandberg shared, ‘There are still days I wake up feeling like a fraud, not sure I should be where I am.’

More to the story. 

Living life according to who?
Guadalupe Hirt | Co-Founder & CCO of SecondAct|Women

Living life according to someone else’s rules can be a real mind f**k, especially when you didn’t even realize you were doing it. From a young age, we are given rules, beliefs, and expectations. As women 40 & 50+, we are still given rules, beliefs, and expectations. Depending on how you accept or reject these ideologies, you are either praised or chastised.

Now, I realize it’s not this black and white, there are many shades of gray and some rules are designed to keep us safe or free from harm. But have you ever stopped to think how much of who you are today is inherited versus inherent? Is the life you are living right now, in this moment, based on those handed down beliefs and expectations by family, society, ethnic culture, peers or are they your own? Do all the rules you abide by; beliefs you subscribe to or praise you seek serve the true essence of the woman that looks back at you in the mirror?

Unequivocally, I can say no. You?

Keep on reading.

Take your mind off pause. Push start.
Barbara Brooks, Founder of SecondAct|Women

Life, it’s a crazy thing, especially in these uncertain times. Our lives have been put on pause quite literally and for some, their livelihood. The ability or willingness to see what’s next and adapt to the new normal can be unsettling. Or so it may seem.

Been there. Done that. In round two. 

Round one began when I launched Bloom+Co Presents, the parent company to SecondAct|Women in 2018 at 51. My world was caving in on me and I felt the need to end the marketing and PR company I had with Lupe (she also felt the same) and instead, land a steady job back in Corporate America. I, my friend, feared what my future held in middlescence and it turns out, I had every right to be worried. Corporate did not want me as I sat at level 51. My life was on pause, but not for long.

Keep on reading for a few tips to push start.

Doodling My Way to Loving Mind Maps 
Guadalupe Hirt, Co-Founder of SecondAct|Women

Regardless of where I am, be it in a meeting, on the phone, or on a Zoom call, I can assure you I’m listening but odds are I’m also randomly drawing funky shapes, patterns or abstract sketches on my paper. Not sure when this all started, but I am a busy hands doodler.

I’m the one who sat side-saddled at her desk tapping a pencil, the one who turned in homework assignments with bonus sketches strewn about the page, the girl who loved art class but wasn’t the best at it, and is constantly playing with her face. Um yes…that last one has been sheer torture over the past several weeks! But I digress.

Keep reading.

Spring Clean Your Marketing Strategy
Barbara Brooks, Founder of SecondAct|Women

We are now 4 months into 2020 and a new day has arrived at our doorstep. Time to reevaluate and examine your marketing strategy because what worked in the olden days - 60 days ago, may not work today. What worked a few years back may need tweaking to get results if your audience has entered a new generation or life change. It's time to begin.

Digital Content
Short-lived content was all the rage back in the day. SnapChat was first to introduce the concept then came Instagram Stories followed by Facebook Stories. But today, evergreen content reigns supreme. Interesting and relevant content that remains fresh for readers over time. Evergreen content is key to be found online by search engines too.

Keep reading.

#Winning
Michelle Fox, Blogger & SecondAct|Women Team 

When I was in second grade, I beat a boy to become the fastest person in my class.  His name was Mike Schmidt.  Mike and I would often compete during recess for fun.  Sometimes he would win and sometimes I would.  It was usually playful.  When he would win he would shrug as if to say, “Of course I won, I’m a boy.”  When I won our friends would tease that he just got beat by a girl.  It was always fun, until it wasn’t.

Keep reading.

Barbara Brooks, Founder, SecondAct|Women

We want to help you get hired and collected some of the top recommendations from various recruiters and hiring managers. Turning them into action steps, we're hopeful these tips will land you your next big gig.

Keep reading.

To Goal or Not to Goal?
Guadalupe Hirt, Co-founder, SecondAct|Women

If you were to ask me if I have goals, I would unequivocally answer “of course!” But unlike my work wife, I’m not a plan girl. I’m not the type to sit and hash out my goals, meaning, I don’t create methodical plans or vision boards to get me from point A to B. I went from mid-woman on the totem pole at public relations agencies to entrepreneur and so I never really had to create goal plans. As an entrepreneur for the past 25 years, I simply just did what I needed to do to get me to my goal or to complete the project. Surprise or not surprise, this approach worked for me.

Keep reading.

Sister, we are on fire

No other time in history, have we been this important to the bottom line.

Women over 40...

  • Earn $100K ave. income
  • Hold 70-80% of purchasing power 
  • Open 1,821 businesses  each day
  • Boast 60% share of personal wealth in U.S.
  • Own the future
You can go it alone, but why would you?
Behind every great woman, is a sisterhood of equally great women.

We know you're awesome, but even the most fab female can continue to learn, grow and thrive, and we've found it's even more fun alongside other amazing women! So what are you waiting for?!

Join the InsidersClub as a founding member for only $129 for your first year, a savings of $51. Experience the difference of having a tribe at your back and gain access to the latest news, announcements, worksheets, bonus member perks, calls for speakers, blog contributions, and more.


Very uplifting and empowering to have been part of this wonderful gathering of amazing women!
Lisa Striegl, Microsoft

SecondAct|Women is a subsidiary of Bloom+Co Presents, a minority- and female-owned company based at WorkAbility Co-working space (also femaled-owned). 1576 Sherman Street, Denver, Colorado 80203 hello@secondactwomen.com

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