Living life according to someone else’s rules can be a real mind f**k, especially when you didn’t even realize you were doing it. From a young age, we are given rules, beliefs, and expectations. As women 40 & 50+, we are still given rules, beliefs, and expectations. Depending on how you accept or reject these ideologies, you are either praised or chastised.
Now, I realize it’s not this black and white, there are many shades of gray and some rules are designed to keep us safe or free from harm. But have you ever stopped to think how much of who you are today is inherited versus inherent? Is the life you are living right now, in this moment, based on those handed down beliefs and expectations by family, society, ethnic culture, peers or are they your own? Do all the rules you abide by; beliefs you subscribe to or praise you seek serve the true essence of the woman that looks back at you in the mirror?
Unequivocally, I can say no. You?
Life, it’s a crazy thing, especially in these uncertain times. Our lives have been put on pause quite literally and for some, their livelihood. The ability or willingness to see what’s next and adapt to the new normal can be unsettling. Or so it may seem.
Been there. Done that. In round two.
Round one began when I launched Bloom+Co Presents, the parent company to SecondAct|Women in 2018 at 51. My world was caving in on me and I felt the need to end the marketing and PR company I had with Lupe (she also felt the same) and instead, land a steady job back in Corporate America. I, my friend, feared what my future held in middlescence and it turns out, I had every right to be worried. Corporate did not want me as I sat at level 51. My life was on pause, but not for long.
Regardless of where I am, be it in a meeting, on the phone, or on a Zoom call, I can assure you I’m listening but odds are I’m also randomly drawing funky shapes, patterns or abstract sketches on my paper. Not sure when this all started, but I am a busy hands doodler.
I’m the one who sat side-saddled at her desk tapping a pencil, the one who turned in homework assignments with bonus sketches strewn about the page, the girl who loved art class but wasn’t the best at it, and is constantly playing with her face. Um yes…that last one has been sheer torture over the past several weeks! But I digress.
We are now 4 months into 2020 and a new day has arrived at our doorstep. Time to reevaluate and examine your marketing strategy because what worked in the olden days - 60 days ago, may not work today. What worked a few years back may need tweaking to get results if your audience has entered a new generation or life change. It's time to begin.
Short-lived content was all the rage back in the day. SnapChat was first to introduce the concept then came Instagram Stories followed by Facebook Stories. But today, evergreen content reigns supreme. Interesting and relevant content that remains fresh for readers over time. Evergreen content is key to be found online by search engines too.
When I was in second grade, I beat a boy to become the fastest person in my class. His name was Mike Schmidt. Mike and I would often compete during recess for fun. Sometimes he would win and sometimes I would. It was usually playful. When he would win he would shrug as if to say, “Of course I won, I’m a boy.” When I won our friends would tease that he just got beat by a girl. It was always fun, until it wasn’t.
We want to help you get hired and collected some of the top recommendations from various recruiters and hiring managers. Turning them into action steps, we're hopeful these tips will land you your next big gig.
If you were to ask me if I have goals, I would unequivocally answer “of course!” But unlike my work wife, I’m not a plan girl. I’m not the type to sit and hash out my goals, meaning, I don’t create methodical plans or vision boards to get me from point A to B. I went from mid-woman on the totem pole at public relations agencies to entrepreneur and so I never really had to create goal plans. As an entrepreneur for the past 25 years, I simply just did what I needed to do to get me to my goal or to complete the project. Surprise or not surprise, this approach worked for me.
No other time in history, have we been this important to the bottom line.
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SecondAct|Women is a subsidiary of Bloom+Co Presents, a minority- and female-owned company based at WorkAbility Co-working space (also femaled-owned). 1576 Sherman Street, Denver, Colorado 80203 firstname.lastname@example.org