In case you didn't know, I'm a bit of a nerd and love lists, and one of my favorites is the ol’ Bucket List or as I like to call it, a Live Life List. Hello! Why would anyone want to call a list of exciting things to do a bucket list!
2020. What a year. Said, everyone. But it can be saved!
Let’s face it, 2020 has not been the year we had on our vision boards. That said, we can still close out the year with (you complete the sentence).
For me, I decided it was time I revisit one thing that could catapult me into closing out the year in the best way I know how – creating my Live Life Lists.
I admit I don’t take good care of myself, and 2020 has made it even more challenging to take care of me and the one and only body I have. Like most business owners, I work 70-80 hours a week at a job I love and when I have free time, it's spent eating Dominoes, Chipotle, ramen noodles, or something homemade, but certainly not entirely healthy, and watching the news and reality TV (it’s my mind candy damnit). I lack a “Be good to your mind and body routine” filled with good eating habits, exercise, and life’s adventures. I’m tired y’all. Tired of living a quarter of my potential versus life at 360 degrees.
Get the picture?
Over the past few weeks, thanks to Guadalupe, yoga coach Nikki Aiello, and physicians, my eyes are opening and.... more.
Did you know your skeleton is an organ and that it's constantly changing? As you get older, this process becomes more unbalanced and can possibly result in osteoporosis.
We spend a lot of time on some of the systems of our bodies - we eat right for energy and cardiovascular health and we use sunscreen to make sure our skin is protected but have you ever considered what’s happening to your skeleton? Seriously. Have you? Bone health is critically important to women in their 40s and 50s as estrogen significantly affects the rate of bone loss. That's the reason osteoporosis is most common in postmenopausal women. Estrogen helps regulate our bone remodeling process but as women go through menopause, our levels decline and this impacts the balance of bone-removing cells and bone-building cells.
I started OSTEGO after seeing my parents suffer from osteoporosis disease and learned the true opportunity to begin fighting it begins much earlier - in our 40s and 50s - and must be combined with a mindset of self advocacy and overall awareness. And so the opportunity to be proactive instead of reactive starts today, ladies. Afterall, good bone health is the one thing we're missing in our self-care routines. Keep reading.
If you're in your 40s, 50s or even 60s, you may think it’s too late to startup. Wrong. A recent study of 2.7 million startups conducted by the Census Bureau and two MIT professors found that the most successful entrepreneurs are between 40-60 years of age. Wait, what? A matter of fact, the ideal age of a successful startup founder is in the middle of life and a large percentage of them are us – women.
On a weekly if not daily basis, we are being told we’re too old to do something and oftentimes, we believe the messenger – even if the messenger is us. We are too old to have kids, wear skinny jeans and two-piece swimsuits. We are too old to get hired or shift careers mid-life, and certainly too old to start a business. Hmmm. Seems society says we are just too old ‘to do' life. Lies!
The truth is that today we are entering our second act boldly with unwavering confidence, paving the way and disrupting ageism at every turn. It's the dawn of a new era for women over 40 and we refuse to be put on the shelf midway through our lives.
Living life according to someone else’s rules can be a real mind f**k, especially when you didn’t even realize you were doing it. From a young age, we are given rules, beliefs, and expectations. As women 40 & 50+, we are still given rules, beliefs, and expectations. Depending on how you accept or reject these ideologies, you are either praised or chastised.
Now, I realize it’s not this black and white, there are many shades of gray and some rules are designed to keep us safe or free from harm. But have you ever stopped to think how much of who you are today is inherited versus inherent? Is the life you are living right now, in this moment, based on those handed down beliefs and expectations by family, society, ethnic culture, peers or are they your own? Do all the rules you abide by; beliefs you subscribe to or praise you seek serve the true essence of the woman that looks back at you in the mirror?
Unequivocally, I can say no. You?
Life, it’s a crazy thing, especially in these uncertain times. Our lives have been put on pause quite literally and for some, their livelihood. The ability or willingness to see what’s next and adapt to the new normal can be unsettling. Or so it may seem.
Been there. Done that. In round two.
Round one began when I launched Bloom+Co Presents, the parent company to SecondAct|Women in 2018 at 51. My world was caving in on me and I felt the need to end the marketing and PR company I had with Lupe (she also felt the same) and instead, land a steady job back in Corporate America. I, my friend, feared what my future held in middlescence and it turns out, I had every right to be worried. Corporate did not want me as I sat at level 51. My life was on pause, but not for long.
Regardless of where I am, be it in a meeting, on the phone, or on a Zoom call, I can assure you I’m listening but odds are I’m also randomly drawing funky shapes, patterns or abstract sketches on my paper. Not sure when this all started, but I am a busy hands doodler.
I’m the one who sat side-saddled at her desk tapping a pencil, the one who turned in homework assignments with bonus sketches strewn about the page, the girl who loved art class but wasn’t the best at it, and is constantly playing with her face. Um yes…that last one has been sheer torture over the past several weeks! But I digress.
We are now 4 months into 2020 and a new day has arrived at our doorstep. Time to reevaluate and examine your marketing strategy because what worked in the olden days - 60 days ago, may not work today. What worked a few years back may need tweaking to get results if your audience has entered a new generation or life change. It's time to begin.
Short-lived content was all the rage back in the day. SnapChat was first to introduce the concept then came Instagram Stories followed by Facebook Stories. But today, evergreen content reigns supreme. Interesting and relevant content that remains fresh for readers over time. Evergreen content is key to be found online by search engines too.
When I was in second grade, I beat a boy to become the fastest person in my class. His name was Mike Schmidt. Mike and I would often compete during recess for fun. Sometimes he would win and sometimes I would. It was usually playful. When he would win he would shrug as if to say, “Of course I won, I’m a boy.” When I won our friends would tease that he just got beat by a girl. It was always fun, until it wasn’t.
We want to help you get hired and collected some of the top recommendations from various recruiters and hiring managers. Turning them into action steps, we're hopeful these tips will land you your next big gig.
If you were to ask me if I have goals, I would unequivocally answer “of course!” But unlike my work wife, I’m not a plan girl. I’m not the type to sit and hash out my goals, meaning, I don’t create methodical plans or vision boards to get me from point A to B. I went from mid-woman on the totem pole at public relations agencies to entrepreneur and so I never really had to create goal plans. As an entrepreneur for the past 25 years, I simply just did what I needed to do to get me to my goal or to complete the project. Surprise or not surprise, this approach worked for me.
No other time in history, have we been this important to the bottom line.
Women over 40...
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