Finally! A [virtual] conference just for us
Nation's first business and lifestyle conference for women 40 & 50+
Let's swivel, together

13 workshops, DIY breakfast, comedy and connections

Friday, July 17 | 8 am-4pm

We’re #betterthanever at 40 & 50+ which is why we’re readying you for your second act #swivel. 

BizLifeCon, recognized as the nation’s first business + lifestyle conference produced by and for women over 40 & 50+ is packed with 3.0-style business and lifestyle micro-sessions, socials, comedy, and Slack convos. We've curated content for you to sit back on the couch and enjoy a high-impact virtual gathering to take back 2020 and head into 2021 with vigor. We’re even giving you homework to pivot – or as we like to say, swivel with success. Basically, think of BizLifeCon as your conduit to getting things done and upping your game.

You're donating to Sense of Security!

For every ticket sold, we're donating $5 to Sense of Security in our guests honor. The Colorado-based organization provides living expense funding for women and men in breast cancer treatment. Visit for details.

On the Agenda

8 am - 9 am

Yoga, Meditation with Nikki Aiello and DIY breakfast with Heather Aardema and comedy Debbie Scheer (we're providing the recipe!)

9 am - 3 pm

BizLifeCon is on like donkey kong! Entrepreneurship, career advice and life. We're covering it all sprinkled with a few 'yoga snacks', entertainment and prize giveaways.

3 pm - 4:30 pm

BizLifeCon party... powered by Zoom!

Entrepreneurship, career and lifestyle topics to move you.

The Middlescent Swivel | Barbara Waxman, Keynote speaker and storyteller
After listening to Barbara, you're going to walk away understanding how middlescence shatters cultural norms and breaks the myth of the midlife crisis and how you can consciously curate and cultivate an empowered midlife to thrive, personally and professionally. Barbara coined the term middlescence and we've been stealing it ever since we found her! 

How to Just Start (and succeed) | Amy Cosper, Global speaker, writer, filmmaker, adventurer
Just start. Why your story is your greatest asset Be a storyteller: The clarity of your message is everything Do NOT panic. Be fearless. What that really means. How to fail How to rise from the ashes and do it all over again

7 Tips to Beat Ageism and Land Interviews | Barbara Brooks, SecondActWomen | We’re aged out! NOT. Barbara will share ways to get noticed and get the interview and it all starts with identifying your transferable skills, honing your personal brand, and more. In case you didn’t know, your brand walks in the door before you do.

5 Ways to Activate Your Resilient Nature Even in Trying Times | Katie Smith, Light Defined | Resiliency (noun) - 1. the capacity to recover quickly from difficulties; toughness; and 2. the ability of a substance or object to spring back into shape; elasticity.

If we aren't sitting on the sidelines of life, it is a certainty that each of us will know a series heartaches, uncertainties, disappointments, rejections, injustices, loss, grief, and a plethora of other unpleasant experiences. During these inevitable times where we feel angry, hopeless, full of despair, depressed, and unworthy, resiliency is required to move through them and heal the wounds they have created. However,  just when we seem to need it the most, our resilient nature can seem quite elusive.

Grow Subscribers: Tips for Building a Content & Content Calendar | Andrea PaltenWATCH ANYTIME | A content calendar is one of your most important marketing tools you can have for you for your small business increasing your ROI, serving your audience value and aligning your content to their needs and your business goals. 

Tips for Instagram Success: Turn Followers to Fans | Toni Lipsey, | Get expert advice from a crafter with over 90,000 followers supporting her full-time handmade business. Oh, and she has 100K on YouTube.  

PAsk a Hiring Manager | Megan Jo Specht Amazon Web Services, Kristen Knutson, City and County of Denver, Brian Curr, Uplight | You found a position and you want help getting that interview. Or you're looking and not sure how to go about it at 40 & 50+. Let our panel of experts share information AND answer questions to get you hired! Come with questions and think of them as your hiring consultant during the session and on Slack.

Where to Find Free Resources & Tools to Build Business | Michael Bevis, Innovation & Entrepreneurship for City and County of Denver WATCH ANYTIME | Whether you’re working on the next big thing or just getting an idea off the ground, Michael’s team brings together the entrepreneurial resources and support to help you make a real impact. He’s sharing the business resources and tools free to you to help you swivel. 

Understanding Your Value as 40 & 50+ Badass Women | Guadalupe Hirt, SecondActWomen | All successful companies take time to calculate their value to better understand their worth and determine how to expand and grow. Similarly, we (especially women) should ask ourselves, what is our worth and do we know how to articulate our value? For starters, it’s all about perspective. Join Lupe as she reveals the truth about why women over 40 & 50+ are more badass now than they were in their 20s or 30s.

How to Discover, Evaluate and Act on Additional Revenue Streams for Your Business | Arezou Zarafshan, AZA Consulting, 47 | Finding new avenues for business revenue can be a great way to make up the lost income, grow your company and stay afloat. Arezou will share a formulaic approach for discovering and deploying new revenue streams that compliment your product or service.

Tips to Getting Things Done: Productivity and Planning | Jenn DePauw, Organized Priorities | Creating a planning routine or habit can be a cornerstone to a well-planned life. Effective planning not only helps you to be more productive but having a well-planned week has many other benefits like reducing stress, helping you maintain healthy habits, and may even save you some time.

If you want to up your productivity game, create more balance, or get yourself organized a regular planning routine is a great place to start. Whether you are planning for your home and work needs (or both!), this presentation will help you to find your direction, anticipate deadlines and appointments, and set realistic priorities for getting things done.

Launch Your YouTube Channel Already! | Olivia Omega, Brand Strategist  WATCH ANYTIME With close to 7k followers and 2 million views on YouTube, Olivia will show you the key steps to planning your YouTube channel prior to launch including your YouTube branding, content creation, keywords and more. YouTube is the second largest search engine after Google (which owns YouTube) with more than one billion unique visitors each month. These visitors watch at least six billion hours of video monthly. Fear of the camera and concerns about what to post are people top reasons why they drag their feet on starting a YouTube channel. Let's crush those fears together and go for it!

The Humor muscle: How to strengthen it without pulling a hammie | Debbie ScheerEnjoy a short and sweet interactive session where we discuss why it is important to infuse your life with more humor. Debbie will share three theories to help you start identifying your own humor style and then send you on your way with one weight bearing exercise that will help you begin to change the lens you use to view the world which will automatically strengthen your humor muscle. 

BONUS Workshops!  Purchase the Digital Pass Plus or Bundle

Be your own Video Producer and Get Results! Julie Dorough, Metta Media (Wednesday, July 22)
Learn the complete cycle of creating video for your business. Whether you’re a DIY kind of woman or prefer to just manage your projects, I’ll show you how to go from concept to delivery with confidence!

Deep Connection: Exploring Wild Nature and our Wild Selves | Deb Matlock
Nature is with us always, everywhere we go. In our second act, our minds and hearts are more apt to connect with the wildness that beckons us outdoors. Join Naturalist Deb Matlock as she shares ideas, activities, and inspirations to build deeper and more personal connections with the wild nature that awaits on the other side of your doorstep.

Why you should attend...
BizLifeCon One was just the start of something new.
Produced by Metta Media
Keynote Speakers
Barbara Waxman [California]
Barbara is the leading authority on Middlescence and a passionate advocate for aging, wisdom, and thriving in midlife. Her mission is to shift cultural norms around aging by establishing Middlescence as a unique life stage. 
Amy Cosper [Colorado]
Over the past six years, Amy has witnessed and gave voice to successes and failures in business, and in turn has a deep understanding of the psyche of an entrepreneur, and what it takes to succeed in a meaningful, long-term way.
BizLifeCon co-hosts
Barbara & Guadalupe, SecondActWomen
Co-founders of SecondActWomen, #workwives and best friends making it a point to help others find their purpose.
Debbie Scheer, Humorist
Debbie is a professional speaker, humorist, her magnetic presence draws in audiences and makes a room come alive with purpose, connection, and laughter.
Your Presenters
TL Yarn Crafts
Toni Lipsey, the designer and instructor behind TL Yarn Crafts, strives to inspire other's creativity through online tutorials and modern, approachable crochet patterns. Toni learned to crochet from her mother as a teenager and has been exploring the possibilities of yarn ever since. Her current design obsessions are delicate shawls and cozy sweaters. When she’s not crocheting, you can find Toni cuddled with her 2 kittens and husband in her Ohio home, binge-watching the latest true-crime thriller on Netflix. Follow her daily crochet journey on Instagram and find her patterns and maker gifts on

AZA Consulting
Startup founder, investor, startup advisor, and former corporate executive, Arezou (r-e-zoo) is known for her focus on execution and company-defining results. While being an executive in public and private enterprises, she drove record revenue growth, business transformation, and scale in record time and always on a global scale. Now, as a consultant and coach to founders, Arezou helps founders execute and move the needle for their companies. Always starting from business fundamentals, she helps entrepreneurs and founders devise a robust strategy for getting their idea to market and later scale it.

Metta Media
Julie has been producing impactful content on a national scale in the television/video production industry for more than 15 years. Her work includes launching, branding, and producing two entertainment channels, along with creating promos, spots, and all forms of videos for networks, small businesses, education, and non-profits across multiple platforms.

Metta Media provided video producing for BizLifeCon.

Amazon Web Services
Megan is a PASSIONATE Senior Recruiter with 13+ years of experience recruiting the top talent in the Denver market, across North America, and Internationally. I believe that the recruiting department helps to build and shape an organization's professional brand to the general public. I am enthusiastic about encounters with people and the critical role they play in driving success for any organization; this is why I continue to strive to connect the right talent to the right opportunities! Put the right people in the right places doing the right things and great things happen.

Wallace Group
As an independent branding consultant and TEDx speaker, Olivia Omega Wallace is also the Co-Founder of Wallace Marketing Group and the author of Beautifully Branded: The Girl’s Guide to Understanding the Anatomy of Brand You. With 20 years of corporate branding, social media, advertising and digital marketing experience, Olivia has influenced the global brands of Frito Lay, Pepsi and Starbucks among others. She is a mom, wife, disco ball enthusiast and has been featured in USA Today, Entrepreneur, Business Week, People and The Ellen DeGeneres Show.
Life Defined
Katie, 43, is a teacher and life coach powered by her own journey of self-revelation. It's her deepest desire and clear intention to guide, support, and remind each woman who struggles with her self-worth and self-esteem that she is beautiful, that she belongs, and most of all that she is worthy of love. Katie's dysfunctional alcoholic family of origin and its effects, her long-lasting overweight body, her woman-of-color status, bi-racial ethnic make-up, 6' stature, bouncy curly brown hair, barely-there self-esteem, quest for love and acceptance, survivorship of her first husband’s suicide, larger-than-life personality, immense devotion to her family, and her insatiable desire to step into her own light are the foundations of Katie’s work to help women stop apologizing for who they are. 

Wild Rhythms
Deb grew up in the mountains of Colorado and is deeply committed to nurturing the connection between people, animals, earth, and spirit. She has spent twenty-five years working as a professional environmental and humane educator and naturalist. Deb offers shamanic-style spiritual guidance, animal communication, nature connection workshops, and retreats through her business.
Deb holds a Master of Arts in Environmental Education from Prescott College and is pursuing her doctoral degree in environmental studies.
City & County of Denver
Michael Bevis, MBA, MS, PhD is an entrepreneur and business professional who is driven to help others. His talents and experiences encompass business marketing, leadership, personal branding, and higher education. He manages all things related to entrepreneurship and innovation for the city and county of Denver and he’s an entrepreneur too! He’s the founder and CEO of KoolSkinz, a pet product company specializing in Pet Performance Wear. 

Bloom+Co Presents & SecondActWomen
Guadalupe is the co-founder and CCO of SecondActWomen, an IRL and virtual club that doubles as a resource hub and support system to spur the careers, business ventures and big ideas of women 40 & 50+. A public relations specialist turned four-time entrepreneur and cultural author, she most recently worked as an associate producer on a short-subject documentary that explored the intersection of culture, identity and belonging from the lens of first-generation American born Latinos.

Debbie Scheer Speaks
As a speaker, Debbie effortlessly uses humor as a way to break through the discomfort that prevents us from talking about the things that we NEED to be talking about. Her motto is, if we can laugh about it then we can surely talk about it, regardless of what the ‘it’ is and that when humor is used appropriately it encourages people to let down their guard, become comfortable with discomfort, and engage in the conversations that will connect us and create the communities that we want to see.
Bloom+Co Presents & SecondActWomen
Barbara is the founder and CEO of SecondActWomen. Built by and for women 40 and beyond, SAW provides access to professional and self-development courses and workshops led by industry experts, resources to boost BizLife, on-demand content, and a network of middlescent women. She's an award-winning marketing specialist in the shopping center industry of which some of her properties included Fashion Show Mall in Vegas, Park Meadows Retail Resort in Denver,  and Sundance Square in downtown Fort Worth.
Organized Priorities
With over 25-years business experience, Jenn DePauw has garnered great satisfaction helping others achieve their greatest potential – both in life and business. She believes that work-life balance may work for some, but her focus is on work-life integration. This approach allows you to focus your time and energy in a way that works for you as an individual at whatever life stage you are in. A leader and relationship-builder, Jenn uses her years of operations experience to help individuals and companies be more efficient, organized, and productive. 
City & County of Denver
Kristen Knutson loves helping people think differently about their strengths and career aspirations. As a recruiter, she knows what it’s like to discover your calling after trying a lot of other professions first. She is passionate about local government and action and has been happily hiring for the City and County of Denver for more than 5 years, most recently as the Executive Recruiter. In her spare time she can be found spending time with her husband and their boxer/American bulldog mix, hiking with friends, yoga, cooking, seeing live music and theater, and reading.
Nikki Aiello Yoga
Nikki is a Yoga Instructor and WCI certified coach specializing in Recovery & Life Transitions. She has over 15 years of personal and professional experience in the field of holistic health which includes formal training in Yoga for Mood Management, Yoga for Addiction, Individualized Yoga Therapy, Ayurveda (the Indian science of nutrition and lifestyle), and as a Wellness & Addiction Coach. Nikki began her coaching practice 3 years ago and has been teaching yoga for over 12. She came to this profession after years of her own recovery work to overcome major depression and substance abuse. 
Root of Wellbeing
Heather is a Board Certified and Functional Medicine Certified Health Coach and the founder of Root of Wellbeing—a whole-body wellness and weight-loss coaching boutique. She’s an aspiring minimalist, a real-food advocate and a big fan of living a lighter life. After years of an overloaded, addicted-to-busy schedule, she’s now freer, happier and more energetic than she’s ever been before. Her coaching focuses on the most basic fundamentals of living—how to eat, sleep, move, love, and work through stress. 
We're on fire, girl
More reasons we're badasses today, living life in full freaking color...
Produced by Metta Media
Grab your digital passes
Choices. Choices. Choices.

We have three digital pass options for all budgets and if you're a SecondActWomen Insider member, yours is even cheaper Learn more about the Insiders at We even have a BizLifeCon digital pass + membership!

Digital Pass

  • One pass
  • Healthy breakfast and lunchtime recipes
  • BizLifeCon Digital Playbook

Digital Pass Plus 

Digital Pass Plus Bundle

  • Digital Pass Plus offerings
  • SecondActWomen Insiders 1-year membership subscription: 1-year is $189 and includes access to bizlife courses, workshops, tools & resources and MORE for women 40 & 50+ and access to BizLifeCon on-demand digital video library post-event

  • A women's event just for us!

    We know you're a badass, but even badass women can benefit from a little skills polishing.

  • A sisterhood awaits you. 

    Birds of a feather, flock together. We are waiting for you!

  • You're #ageless, sister.

    Age is just a number. Better yet, it's just another level up in the game of life.

  • Women speaking to you.

    Real women talking about real and relevant topics that matters to us.

  • Learning. Laughing. Getting Life Done.

    This is our time. What will you do in your Second Act?

Some of our biggest fans
These are the companies supporting you. They understand women 40 & 50+ and here to lend a helping hand.

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It's your company, your career, and your lifestyle conference
...and here's why you should attend this women's event

We know. Another women's conference, but have you ever attended a conference that is tailored to meet the particular professional and lifestyle needs of women not by gender, ethnicity, or industry/trade, but rather by age? That is the unique beauty of BizLifeCon. We don't just provide the knowledge to upskill, we add in a splash of life and fun to encourage you to live life in full color.

Top 4 Reasons to Attend Any Conference

1. Network... Meet like-minded people and industry peers in a space dedicated to connecting and we're making it all possible through our conference Slack channel. 

2. Expand your knowledge and find solutions to problems... Learn about new techniques or approaches to address current issues or take into consideration for future planning. 

3. Present your ideas and work to others... Test drive your elevator pitch and/or work to present your product, service or idea on our private Slack channel for the conference.

4. Learn beyond your field of interest... Expand your perspective by stepping into opportunities, discussions or live chat sessions that fall outside of your current scope.

We're in the news
Telling your story one interview at a time

We're on a mission to set the record straight about women 40 & 50+. The time is now to challenge status quo and reclaim our narrative. We know we're preaching to the choir when we say that life is just getting started and we're done being told otherwise.

Click the logos to hear 'our + your' story...

Stay up to date on BizLifeCon
Join our digital tribes! We're connecting women wherever they are in the world. Meet us inside our Facebook group and on Instragram for SecondAct|Women and join the new, LinkedIn group for Businesswomen 40 & 50+.
"Very uplifting and empowering to have been part of this wonderful gathering of amazing women!"
Lisa Striegl, Microsoft

SecondAct|Women is a subsidiary of Bloom+Co Presents, a minority- and female-owned company based at WorkAbility Co-working space (also femaled-owned). 1576 Sherman Street, Denver, Colorado 80203